Academics

Marketing Minor

The Marketing minor is recommended for business and non-business students who want to consider sales and marketing careers, or want to complement their major area of study. A total of 18 credit hours are necessary to fulfill the minor requirements. Business students will need only 15 credit hours beyond the BBA core. For more information, contact businessadvising@csuohio.edu.

Marketing Minor Requirements

Required Course (1 Course, 3 Credit Hours)
  • MKT 301 Fundamentals of Marketing
Elective Courses (Choose 5 Courses, 15 Credit Hours from below)
  • MKT 321 International Business OR INB 301 Introduction to International Business
  • MKT 350 Principles of Personal Selling
  • MKT 411 Retail Strategy and Marketing
  • MKT 420 Consumer Behavior
  • MKT 431 Marketing Research
  • MKT 440 Field Experience Abroad
  • MKT 441 Integrated Marketing Communications
  • MKT 452 Business-To-Business Marketing
  • MKT 454 Online Marketing Strategies
  • MKT 456 Customer Relationship Management
  • MKT 457 Social Media and Mobile Marketing
  • MKT 461 Global Marketing Strategy
  • INB 491 International Study Tour
  • MKT 493 Current Topics
  • MKT 496 Independent Study

Schedule an appointment with a Business Academic Advisor to learn more:

In Person:

Monte Ahuja College of Business

1860 East 18th Street, BU 219
By PHONE: 216.687.3729
By EMAIL: businessadvising@csuohio.edu