News & Announcements

Robert Cialdini Headlines Inauguration of Moreno Sales Center


Learn from the master of influence!

Save the date: The Bernie Moreno Center for Sales Excellence at CSU will launch with an inaugural event on September 6 featuring international persuasion expert Dr. Robert Cialdini. 

Widely regarded as the worldwide expert on influence and persuasion, Dr. Cialdini is the author of the groundbreaking books Influence and Pre-suasion. In his talk, he will explain how to increase the likelihood of getting “Yes” to your requests, proposals and recommendations.

This is one morning that you won’t want to miss. The New York Times and Wall Street Journal best-selling author’s research has been called a “breakthrough idea for today’s business agenda” by Harvard Business Review and his books are on Fortune Magazine’s 75 Smartest Business Books List.  

Watch this video for more on the Science of Persuasion and add your name to the event mailing list here.