Quicken Loans Arena to Provide Resources and Services Aimed at Growing Attendance for the CSU Basketball Program and Attracting More Events to the Wolstein Center
Cleveland State University and the Quicken Loans Arena organization are teaming up to bring more events, more fans and more excitement to downtown Cleveland’s sports and entertainment landscape. A new partnership between Cleveland State and Quicken Loans Arena lays out plans to showcase CSU’s men’s and women’s basketball programs and add to the University’s Wolstein Center event calendar.
In a joint announcement made today by CSU President Ronald M. Berkman and Cavaliers and Quicken Loans Arena CEO Len Komoroski, the partnership will feature the development and execution of a new sales and marketing approach for CSU’s basketball programs at the Wolstein Center and Quicken Loans Arena. The collaboration between the two community partners was described as an alliance that will help grow opportunities to benefit CSU students and contribute to the momentum and volume of events taking place in downtown Cleveland.
“CSU is excited to work with the professional event promotion team at Quicken Loans Arena to enhance programming for CSU students and the community at our Wolstein Center. This partnership showcases our basketball programs and builds on our distinction as an urban university that offers access to all of the amenities and activities Cleveland has to offer,” said President Berkman.
Quicken Loans Arena will utilize their ticket and marketing engines to expand the sales efforts for the Vikings with the regional collegiate basketball fan base. Part of that effort includes hosting five Vikings 2015-16 season home games at Quicken Loans Arena against schools that have larger alumni bases in the Greater Cleveland area (games and dates to be announced).
As part of the multi-year agreement, Quicken Loans Arena will also work with CSU in a consulting role to book events at the Wolstein Center. Packaging both facilities as non-competitive venues to promoters can create more leverage and options for Cleveland as a destination for concerts and other touring shows.
“The CSU Vikings are established among the top basketball programs in the Horizon League and this new partnership is designed to grow their local and regional fan base with the goal of filling both the Wolstein Center and The Q” said Komoroski. “At the same time, this relationship is about more than basketball and we will work hard to develop more special event programming at the Wolstein Center as well.”
In addition, Veritix will become the exclusive ticket service provider for both primary and secondary market ticket sales for all events at the Wolstein Center. CSU fans ordering tickets to Vikings games and other events will experience the convenience of Veritix’s Flash Seats technology that provides easy paperless venue access, along with a secure and officially sanctioned online marketplace for transferring and selling tickets.