Cleveland State University student Gia Paulovich won a Gold Award in the Integrated Brand Content Campaign category at the 2020 Addy Awards, presented by the Cleveland Chapter of the American Advertising Federation. Her award-winning project was created in her Integrated Design Strategies class.
Paulovich created HUMN, a gender-inclusive period care product, along with developing a packaging suite and marketing campaign for the brand. The idea came out of a class project which called on students to propose a new direct-to-consumer specialized online retailer and create a visual identity and basic group of communication elements to promote a product and brand for the retailer.
Paulovich will next present HUMN at the national Addy Awards and hopes to use the experience to further her skills and reach her broader goal of promoting community wellness through design.
In addition to her project, Paulovich created a website through Creative Babes Cleveland called creativebabesmarket.com. The website seeks to advertise and market local business owners and manufacturers in attempt to urge Cleveland communities to shop local.
She is also part of the CSU research team that developed Drughelp.care, a free website to help those in the community affected by opioids. The site allows drug treatment providers to list the number of open treatment slots daily. The site is fully searchable and quickly and efficiently matches substance users with the best available treatment services.
“I am committed to using my design skills to help make my community a better place,” Paulovich adds.