University Marketing

Tagline Usage


Cleveland State University’s trademarked tagline is “Engaged Learning”.

Guidelines for usage of the tagline are as follows:

  • The “Engaged Learning” mark can be used in ‘Citron’ and ‘Sky’, in either ‘University’ or ‘Fresh’ Green, (see pg. 6 for color guidelines), black, or white.
  • An official CSU logo and University tagline can be coupled together (see right for accepted use).
  • Ample whitespace should surround the logotype: at least one unit (equal to the width of the capital ‘N’) of spacing around the entirety of the logo.
  • When using the term “engaged learning” within written text, the words should be italicized.


Tagline Usage