Student Resources

Women in Business Today & Tomorrow: Market Research

Women in Business: Today & Tomorrow September 23, 2014 Market Research EventWomeninBiz

The Women in Business: Today & Tomorrow event on Tuesday, Sept. 23, 2014 focused on Market Research and included a roundtable dialogue, question and answer session from students and networking. Panelists discussed the following questions:
  • How did you first realize that you were interested in Market Research?
  • How are the Market Research Opportunities in Cleveland?
  • How do Cleveland area market researchers network with each other?
  • What is a typical day for a market research professional like?
  • Are there barriers or struggles that exist as a female in market research?
  • What are the various options for a student interested in market research? (vendor side, client side, independent - specialize in quantitative vs. qualitative research, breath vs. depth)
  • What backgrounds do we have in terms of both educational and career?
  • What flexibility or work-life balance is there with a market research career?
Panelists included:


Michelle Frietchen, Senior Manager, Market Research & Analytics at the Cleveland Clinic

Deanna Trivosonno

Deanna Trivisonno, Vice President of Market Vision Research

Karen Fedchock Karen Fedchock, Small Business Owner, Marketing Strategist, previously with KeyBank and American Greetings, currently working with VitaMix
Moen Logo Carolyn Kmieck, Consumer Experience Project Manager at Moen, Incorporated