On Thursday, September 6, 2018, The Bernie Moreno Center for Sales Excellence launched with an inaugural event featuring Dr. Robert Cialdini, at the Ohio Theatre in Playhouse Square. Widely regarded as a worldwide expert on influence and persuasion because of his years of scientific research on the psychology of influence, Dr. Cialdini is the author of the groundbreaking book Influence.
At the event, Dr. Cialdini provided insights from his most recent book Pre-Suasion: A Revolutionary Way to Influence and Persuade that explains how to create ideal conditions for exercising influence before you ever make a request.
An estimated 800 individuals including northeast Ohio marketing and sales professionals, community members, Cleveland State University students, faculty and staff attended the Inaugural event. On Cleveland State University social media, the event garnered over 96,250 impressions, over 880 social engagements and was trending the day of the event on Twitter.
Harvard Business Review lists Dr. Robert Cialdini’s research in "Breakthrough Ideas for Today's Business Agenda." He is a New York Times, Wall Street Journal and USA Today best-selling author. His books including, Influence: Science & Practice, are the result of decades of peer-reviewed research on why people comply with requests. Influence has sold over 3 million copies in over 30 languages, is a New York Times Bestseller and one of Fortune Magazine's "75 Smartest Business Books" as well as their "100 Best Business Books Of All Time". The latest, Pre-suasion quickly became a Wall Street Journal and a New York Times Bestseller. Learn more about Dr. Cialdini here.
The Bernie Moreno Center for Sales Excellence currently offers an undergraduate certificate in professional sales, continuing education courses and custom corporate training. The Center is actively seeking corporate collaborations to enhance curriculum development and training programs. The growing list of partners includes KeyBank, Oswald Companies, PNC and Swagelok.
Established through a $1 million transformational give from Bernie Moreno, president of the Bernie Moreno Companies and former chair of the CSU Board of Trustees, those wishing to partner with the Bernie Moreno Center for Sales Excellence should inquire here.
Pictured left to right: Cleveland State University President Harlan Sands, Dr. Robert Cialdini, Dean of the Monte Ahuja College of Business at CSU Dr. Sanjay Putrevu and benefactor Bernie Moreno, President of the Bernie Moreno Companies.