Professional Development Center

Writing and Editing for the Web

Register here today!Schedule:

May 5th, 2020
9:00 AM to 4:00 PM
Location: Cleveland State University, Monte Ahuja College of Business, 1860 E. 18th St., Cleveland, OH 44115 (map

CEUs: 0.6

Cost:  $279

Course Description:

Good grammar still matters in the digital age, but it's only part of the equation when it comes to communicating effectively on the World Wide Web. How do you ensure that your online content will grab the attention of readers? And once you have their attention, how can you hold it? In this course, you will get a dynamic primer on making every word count for the web, including techniques for crafting more concise and more compelling text. You'll also learn:

  • How to use keywords to your advantage
  • The importance of points of entry
  • How to make your content more inclusive and more readable for a global audience
  • Blogging Basics
  • Fundamentals of SEO (search engine optimization) and how it shapes successful content

Real-World Application:

Students will apply what they have learned to edit a real world. A piece of online work (email, blog post, website copy, etc.) of their choice.

Course Objectives:

Upon successful completion of the course, participants will be able to:

  • Write and edit more concise and more compelling online text
  • Use keywords to their advantage
  • Grasp the importance of points of entry
  • Create online content that is more inclusive and more readable for a global audience
  • Comprehend the basics of blogging
  • Understand fundamentals of SEO (search engine optimization) and how it shapes successful content

Topics:

  • Finding your online voice: keeping it consistent with your brand
  • Know your audience: making your content inclusive
  • Developing tighter, brighter Web content
  • Crafting more concise headlines, sentences, and paragraphs
  • Style points: Ensuring consistency in online communications via a style guide
  • Fundamentals of SEO (search engine optimization): how keywords shape successful content
  • Behind-the-scenes blog tour: effective writing and editing for the web in action

Course Content:

What is Writing and Editing for the web all about? 

The Basics:

  • Finding your online voice: keeping it consistent with your brand
  • Know your audience: making your content inclusive
  • Let's Make a Tweet? No. 1: Class exercise for developing tighter, brighter web content

Make It Tight:

  • Crafting more concise headlines, sentences, and paragraphs
  • Beware wordiness: how to reduce redundancies
  • Let's Make a Tweet? No. 2: Class exercise for developing tighter, brighter web content

Make It Bright:

  • A word (or two) about word choice: why good word choices are essential to effective writing and editing for the web
  • Active voice: making your content pop
  • Fine-tuning: words of wisdom regarding grammatical usage
  • Avoid the jargon jinx: eliminate buzzwords for more effective online communication

Get it Right:

  • Essentials of spell-checking and fact-checking
  • Keeping subjects and predicates aligned
  • Common pitfalls: affect vs. effect, fewer vs. less, it's vs. it's, etc.
  • Let's Make a Tweet? No. 3: Class exercise for developing tighter, brighter Web content
  • Style points: Ensuring consistency in online communications via a style guide
  • Fundamentals of SEO (search engine optimization): how keywords shape successful content
  • Behind-the-scenes blog tour: effective writing and editing for the web in action

WORKSHOP

  • Hands-on writing and editing exercises using real-world, online examples provided by class

Register here today!Have questions about this course? Contact us today!