Professional Development Center

Search Engine Optimization (SEO)

Register here today!Schedule:

November 27th, 2019
9:00 AM to 4:00 PM 
Location: Cleveland State University, Monte Ahuja College of Business, 1860 E. 18th St., Cleveland, OH 44115 (map)  

CEUs: 0.6

Cost: $279

Course Description:

Learn the latest techniques to give your website and page content the best results in search engines. Whether you are new to SEO or just looking to stay current with the latest trends and techniques, you will find this course useful.

Course Objectives:

Upon successful completion of the course, participants will be able to:

  • Determine the online competitive landscape of a particular industry
  • Create and implement a keyword strategy
  • Define the main elements of a well-optimized website
  • Create and implement a content promotion strategy
  • Setup a basic blog with optimized page(s)

Topics:

  • Campaign Setup Activities
  • Search Engine Optimization Tactics
  • Social Media Optimization
  • Local Search Optimization
  • Algorithm Changes and Reporting Tools
  • Basic HTML Authoring and Image Optimization

Course Content:

  • What is SEO?
  • Pyramid
    • Technical
    • Keyword Research
    • Content Strategy
    • Social Media
  • SEO Setup
      • Discovery
      • Personas
      • Website Audit
      • Road Map
      • Analytics Setup
      • Ongoing Strategy
  • SEO Reporting
    • Algorithm changes
    • Trends
    • Analytics Metrics (KPIs)
    • Reports
  • SEO Tactics
    • Maintenance (GWMT, Audits)
    • Content Planning
    • Content Optimization (Headings, Copy, Links, Graphics, Videos, etc.)
    • HTML Optimization (Title, METAs, ALTs, etc.)
  • HTML Optimization
    • Source code review (sample website)
  • Image Optimization
  • Social Media Optimization
  • Local Search Optimization

Register here today!Have questions about this course? Contact us today!