The Cleveland State University team of students who participated in the American Marketing Association (AMA) Collegiate Case Competition earned Honorable Mention - placing them in the top 25% of over 100 schools nationwide in the competition.
The team of students designed research, developed a marketing strategy and provided media and creative recommendations for Mary Kay with the goal of repositioning the brand to appeal to the 18 to 24-year old demographic. "The final plan was outstanding and I'm very proud of their work," said Kim Ruggeri, College Lecturer and Faculty Advisor for the AMA.
The students who participated include:
|Lauren Ankuda||Eillin Li|
|Megan Dunlap||Riley Monroe|
|Justin Follmer||Kevin Moran|
|Michael Freiberg||Henry Patricy|
|Jibreel Gould||Gabrielle Risner|
|Amalia Jerse||Evita Sola|
|Greg Kacsmarik||Amanda Thompson|
To learn more about the AMA and the Case Competition, please contact:
|Faculty Advisor for AMA:||Kim Ruggeri, College Lecturer|
Check out the team's creative here: