Monte Ahuja College of Business Students Ready to Scout London in May 2017 for Cleveland Companies Looking to Expand
The Monte Ahuja College of Business at Cleveland State University is seeking local companies that can benefit from free international marketing research conducted in London this coming spring.
CSU graduate and undergraduate business students will travel to London from May 12 through May 21, 2017, to conduct marketing research in an effort to provide local companies with valuable information. Student groups will work with local companies to define information needed to benefit the specific firms. In London, students will execute research specific to local company needs. Research efforts typically include visiting business libraries, contacting company officials, visiting competitive stores, distributing consumer surveys or conducting interviews.
The effort is part of an international marketing and business research class led by Kimberly Ruggeri, college lecturer in the Department of Marketing at CSU. The program has benefited several companies in past years. Last year, students distributed surveys, led interviews, held focus groups and conducted store visits on behalf of four Cleveland-based companies interested in expansion into the UK market.
“Local companies seeking market research and recommendations can take advantage of this no-cost option while providing CSU students with the hands-on, Engaged Learning experience that we are known for,” Ruggeri said.
What organizations receive:
- A marketing research proposal for your review prior to London departure to ensure the research efforts will provide relevant information
- An extensive research report from a group of 3-4 students summarizing findings from both primary and secondary research delivered in June. The report will address your specific marketing problems and include opportunities and recommendations.
Time commitment from organizations:
- Initial input on your research needs
- Feedback on research proposals
- Responses to student emails during the semester with questions or requests for additional information.
If you are interested in learning more about this marketing research opportunity, please contact: