Marketing

Afternoons@Ahuja: March 24, 2016

Afternoons@Ahuja: Talent Management

How Top Companies Are Using Modern Marketing Techniques To Acquire and Retain Top Talent.

In the knowledge economy, a company's most important asset and the single thing that differentiates them from their competition is often their people. Identifying, attracting and retaining the right people for an organization is a key to success. Afternoons@Ahuja gathered three representatives from top Cleveland companies to ask how they are gaining competitive advantage using modern marketing techniques to acquire and retain top talent.

Panelists:

  • Nancy Rodeno, Vice President of Organizational Effectiveness, The Sherwin-Williams Company
  • Kate Terrell, Director of Talent Acquisition, KeyBank
  • Kathleen Vegh, Manager, Employee Engagement, Hyland Software, Creators of OnBase

Key Topics:

  • Completing Valid and Useful Target Market Profiles
  • Generating "Leads" for New Employees
  • Closing the Sale. Getting the Right Person to Say Yes.
  • Effective Employee Engagement
  • Creating Value for Employees and the Organization