Marketing

Afternoons@Ahuja: April 4, 2018

Marketing in 2020: How B2B Companies Plan to Generate Leads and Grow Revenue

B2B companies are rapidly adopting new marketing strategies to grow sales in both domestic and international markets. Join us for a fascinating look at how B2B marketers will profitably generate revenue looking ahead to 2020. Key topics included:

  • Changes in customer expectations and consumer behavior
  • Using data to improve customer insights and predictive analysis
  • Changes in the global marketing environment
  • Lead generation strategies
  • Lead nurturing and increasing conversion rates

Panelists: