Graduate Certificate in Marketing Analytics

Marketing has become increasingly driven by analytics. Data rich market environments have transformed marketing decision making from primarily intuition based to a more scientific, analytics based-approach with specific focus on conversion rates and return on investment. The Graduate Certificate in Marketing Analytics is designed to assist students in developing careers as marketing analysts or planners. The research and decision models introduced during the certificate program provide students with the planning tools they need and use in their careers.

Students and Cleveland-area business people, including marketing research suppliers, consultants, plannersand analysts who desire a more focused, hands-on, and practical experience in marketing decision-making will benefit from the program.

Students who complete the certificate program get hands on experience and will be able to:

  • Understand marketing metrics and analytics
  • Use secondary data sources and marketing databases in planning
  • Collect appropriate data for planning/decision making purposes
  • Use sophisticated data analysis techniques
  • Conduct sensitivity and scenario analyses to assess plan effectiveness

Credits earned as part of the certificate program may apply toward a graduate degree if approved by the student’s graduate program director, and if they are in keeping with the policies of the College of Business Administration and the College of Graduate Studies.

Admission Requirements

Graduate students who hold regular admission status and individuals who meet the admission requirements for the MBA program may be admitted to the certificate program. Students who are admitted to the certificate program should have completed MKT 601 or an equivalent graduate-level marketing course.

Certificate Requirements

Required Courses:

MKT 531 Marketing Research (4-0-4)
MKT 556 Customer Relationship Management (4-0-4)
MKT 604 Strategic and Tactical Marketing (4-0-4)
MKT 607 Product Management (4-0-4)

See the College of Business Course Descriptions section of the Graduate Catalog for more details on the courses.

How to Apply

Applicants should adhere to the detailed application procedure and recommended application schedule as outlined on the Graduate College Web site.

You will be required to take the GMAT or GRE exam and submit results before being considered for admission. College of Business graduate applicants are not required to submit letters of recommendation.

For Further Information Contact:

Department of Marketing
College of Business Administration
1860 East 18th Street, Room 460
Cleveland, Ohio 44114-3610
Phone: (216) 687-4771
FAX: (216) 687-9354