Multimedia Advertising (Certificate)
This is an interdisciplinary program jointly offered by the Department of Art and the School of Communication in the College of Liberal Arts and Social Sciences and the Marketing Department in the Nance College of Business Administration. The program provides students with a breadth of information and practical know-how in advertising communication, marketing strategy, graphics, copywriting, and design. It introduces contemporary advertising theories and practices by integrating traditional media, such as print and broadcasting, with new media, such as computer graphics and the Internet.
Required Courses:
The certificate program includes 16 semester hours of core courses in visual art, advertising principles, advertising applications, and marketing analysis. A 2.25 GPA must be maintained across all required courses. The following courses are prerequisites to those required for the certificate.
Prerequisites:
- ART 102 Introduction to 2-D Art and Design
- ART 242 Introduction to Typographic Principles and Design
- MKT 301 Fundamentals of Marketing
NOTE: COM 350 Persuasive Communication and Attitude Change is recommended as a foundation for the COM courses in this certificate program.
Required Core Courses:
- ART 244 Introduction to Macintosh
- COM 360 Principles of Advertising OR
MKT 441 Integrated Marketing Communications - COM 450 Media Programming and Research OR
COM 455 Communication Campaigns OR
COM 460 Advertising Copywriting and Layout Design - MKT 420 Consumer Behavior OR
MKT 431 Marketing Research
Recommended Electives:
- ART 344 Advanced Raster-Image Development
- ART 345 Advanced Vector-Image Development
- ART 444 Advanced Typography and Design
- ART 445 Introduction to Digital Media
- COM 204 Single-Source Video/Audio Production and Editing
- COM 352 Multi-Source Video Production
- COM 357 Principles of Public Relations
- COM 358 Media Law, Economics, and Ethics
- COM 370 Communication Technology and Social Change
- MKT 450 Personal Selling and Sales Management
- MKT 454 Internet Marketing
For more information, please contact the appropriate department: Art Department (216) 687-2040, School of Communication (216) 687-4630, or Department of Marketing (216) 687-4771.