Marketing (B.B.A.)
At-a-Glance

Marketing is a visible cultural phenomenon and an indispensable business activity for profit and nonprofit organizations worldwide. Marketing generates revenue for the firm by identifying customer needs and responding to them creatively and profitably by developing, pricing, promoting, and distributing goods and services. Because of its central role in the success of a business, marketing represents a promising career path to top management positions.

Students graduating with a major in marketing can qualify for entry-level positions in sales, public relations and advertising, product management, fundraising, customer service, marketing research, retailing management, wholesale distribution, marketing planning, and related areas in business, government, and nonprofit organizations.

Admission to major: Completion of lower-division business requirements and a grade of “C” or better in MKT 301.

Special tracks: Consumer marketing, business-to-business marketing, international marketing, database marketing, and online marketing

Marketing credit hours required for major: A minimum of 32 beyond the College of Business core requirements with a minimum grade of C in each course.

Student organizations: Student chapter, American Marketing Association. For more information, call the student chapter office at 216-523-7301 or visit the Department of Marketing’s webpage at www.csuohio.edu/business/academics/mkt.

Advising: Students who declare marketing as a major will be assigned a faculty adviser by the department. The student should meet regularly for advice on course work and other academic or professional issues. For advising information, call 216-687-4771, inquire by e-mail at marketing@csuohio.edu or visit the department office in Ahuja Hall 460.

Additional information: Internships, cooperative education arrangements, independent study projects, and international study programs are available. A major in marketing can be earned by attending either day or evening classes. At least two electives and all of the required courses are offered regularly in the evening during the academic year.

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Major-Field Requirements

Students who are newly-admitted to CSU for Fall 2009 and majoring in marketing must complete a minimum of 32 credit hours of marketing coursework beyond the college core requirements, which include MKT 301.

A)The following four courses (16 credit hours)

• MKT 420 Consumer Behavior
• MKT 431 Marketing Research
• MKT 464 Marketing Strategy
• MKT 495 Consultancy

B) And a minimum of four marketing electives (16 credit hours)

• MKT 321 International Business OR
  INB 301 Introduction to International Business
• MKT 411 Retailing Strategy and Management
• MKT 440 Field Experience Abroad
• MKT 441 Integrated Marketing Communications
• MKT 450 Professional Selling and Salesforce Management
• MKT 452 Business-to Business Marketing
• MKT 454 Online Marketing Strategies
• MKT 456 Customer Relationship Management
• MKT 461 Global Marketing Strategy
• MKT 490 Professional Marketing Internship
• MKT 493 Special Topics in Marketing
• MKT 496 Independent Study

Note: MKT 351 will not count as an elective course for the major or the minor.

Students should note the prerequisites for all courses. Students taking courses without having the proper prerequisites may lose credit and may be required to take additional courses.

Below is a suggested sequence for completing the B.B.A. degree in marketing.

Recommended Program

*Counts as a Writing- Across- the- Curriculum course. Three writing courses are required by the university.

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Minor-Field Requirements

The marketing minor is recommended for business and non-business students who want to consider sales and marketing careers or want to complement their area of study. Credit-hour requirements for the marketing minor will range from 16 hours for a business student up to a maximum of 19 hours for a non-business student.

Core Course:

• MKT 301 Fundamentals of Marketing

Elective Courses (choose any four courses):

• MKT 321 International Business OR
  INB 301 Introduction to International Business
• MKT 411 Retailing Strategy and Management
• MKT 420 Consumer Behavior
• MKT 431 Marketing Research
• MKT 440 Field Experience Abroad
• MKT 441 Integrated Marketing Communications
• MKT 450 Professional Selling and Salesforce Management
• MKT 452 Business-to Business Marketing
• MKT 454 Online Marketing Strategies
• MKT 456 Customer Relationship Management
• MKT 461 Global Marketing Strategy

Note: MKT 351 will not count as an elective course for the major or the minor.

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