Marketing (B.B.A.)
At-a-Glance
Admission to major: Completion of lower-division business requirements and a grade of “C” or better in MKT 301.
Special tracks: Consumer marketing, business-to-business marketing, international marketing, database marketing, and online marketing
Marketing credit hours required for major: A minimum of 24 beyond the College of Business core requirements with a minimum grade of C in each course.
Student organizations: Student chapter, American Marketing Association. For more information, call the student chapter office at (216) 523-7301 or visit the Department of Marketing’s Web page at www.csuohio.edu/cba/mkt.
Advising: Students who declare Marketing as a major will be assigned a faculty adviser by the department. The student should meet regularly for advice on course work and other academic or professional issues. For advising information, call (216) 687-4771, inquire by e-mail at marketing@csuohio.edu or visit the department office in Ahuja Hall 460.
Additional information: Internships, cooperative education arrangements, independent study projects, and international study programs are available. A major in Marketing can be earned by attending either day or evening classes. At least two electives and all of the required courses are offered regularly in the evening during the academic year.
Marketing is a visible cultural phenomenon and an indispensable business activity for profit and nonprofit organizations worldwide. Marketing generates revenue for the firm by identifying customer needs and responding to them creatively and profitably by developing, pricing, promoting, and distributing goods and services. Because of its central role in the success of a business, marketing represents a promising career path to top management positions.
Students graduating with a major in Marketing can qualify for entry-level positions in sales, public relations and advertising, product management, fundraising, customer service, marketing research, retailing management, wholesale distribution, marketing planning, and related areas in business, government, and nonprofit organizations.
Major-Field Requirements
Students majoring in Marketing must complete a minimum of 24 credit hours of marketing coursework beyond the college core requirements, which include MKT 301.
A) The following three courses (12 credit hours):
B) And a minimum of three marketing electives (12 credit hours). (See list of elective courses below under “Minor-Field Requirements.”)
Students should note the prerequisites for all courses. Students taking courses without having the proper prerequisites may lose credit and may be required to take additional courses.
Below is a suggested sequence for completing the B.B.A. degree in Marketing.
Recommended Program
|
Fifth Semester |
Credits |
|
3 |
|
|
3 |
|
|
4 |
|
|
3 |
|
|
3 |
|
|
Total |
16 |
|
|
|
|
Sixth Semester |
Credits |
| MKT 420 Consumer Behavior | 4 |
|
4 |
|
|
3 |
|
|
3 |
|
|
Elective (Humanities and Arts) |
3 |
|
Total |
17 |
|
|
|
|
Seventh Semester |
Credits |
|
4 |
|
|
Marketing Elective |
4 |
|
Marketing Elective |
4 |
|
3 |
|
|
Total |
15 |
|
|
|
|
Eighth Semester |
Credits |
|
3 |
|
|
Marketing Elective |
4 |
|
Marketing/Business Elective |
3/4 |
|
Elective (Arts and Humanities) |
3 |
|
Elective (Arts and Humanities) |
3 |
|
Total |
16/17 |
*Counts as a writing course for university graduation requirements. Three writing courses are required by the university.
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Minor-Field Requirements
The Marketing minor is recommended for business and non-business students who want to consider sales and marketing careers or want to complement their area of study. Credit-hour requirements for the Marketing minor will range from 16 hours for a business student up to a maximum of 19 hours for a non-business student.
Core Course:
Elective Courses (choose any four courses):
- MKT 321 International
Business OR
INB 301 Introduction to International Business - MKT 411 Retailing Strategy and Management
- MKT 420 Consumer Behavior
- MKT 431 Marketing Research
- MKT 440 Field Experience Abroad
- MKT 441 Integrated Marketing Communications
- MKT 450 Professional Selling and Salesforce Management
- MKT 452 Business-to Business Marketing
- MKT 454 Online Marketing Strategies
- MKT 456 Customer Relationship Management
- MKT 461 Global Marketing Strategy
Note: MKT 351 will not count as an elective course for the minor.