Consumer/Industrial-Organizational Research (CIRP)

Master of Arts Degree

The Consumer/Industrial-Organizational Research specialization prepares students to conduct applied research in business and organizational settings. Students acquire a solid foundation in statistics and research methods that graduates can apply across a wide range of business  environments. Students learn how to apply psychological and research principles to areas such as job analysis, personnel recruitment and selection, performance appraisal, training design, employee motivation, job satisfaction, leadership, teamwork, and organizational climate. Students also have the opportunity to gain skills related to market research and sales.

This specialization is designed to be completed in two years and culminates with a thesis or research project. While it is expected that all students will have the opportunity to participate in the solution of actual problems under the guidance of faculty, selected students also have the opportunity for field placements in business settings.

The Consumer-Industrial Research Program has recommended a change in the program's focus, and the University is acting upon (but has not yet approved) this recommendation. If adopted, the proposed change will reduce the focus on Consumer Psychology and strengthen its focus on Industrial and Organizational Psychology and strong research skills. As a result, we are proposing renaming the program “Industrial-Organizational Psychology." Please contact the program director, Dr. Chieh-Chen Bowen, if you require additional information before deciding whether to apply for admission to this program.


Thesis Aligned with Faculty Research Interests
Applied research experience / research projects throughout the program
Opportunities for Conference Presentations/Publications
Assistantships (Tuition Grants) Available for Research- and Teaching-Related Activities
Expert Faculty with Varied Research Interests

    Program of Study

    The Consumer/Industrial-Organizational Psychology specialization requires 43 semester credit hours of coursework and research or field experience. The first year of the specialization typically consists of courses in statistics, research methods, and courses related to the discipline. This work is continued into the second year, where the student also takes additional elective courses and works on a thesis or research project. Courses (required and elective) include:

    Personnel Psychology
    Organizational Psychology
    Job Analysis & Performance Management
    Univariate Statistics and Research Methodology
    Advanced Data Analysis / Multivariate Statistics
    Social Psychology
    Research and Thesis
    Research Field Placement

      Faculty Research Interests

      • Employee/customer satisfaction surveys
        Multicultural issues in the workplace
        Perceptions and behaviors of job applicants
        Situational and motivational influences on training outcomes

      Career Information

      The program prepares students to work in organizations that need “people” information, whether it concerns consumers or organizational members. Students completing this program are capable of designing and executing research to answer questions in a manner that will contribute to the functioning of the organization. Graduates are suited to careers in human resources or organizational behavior, working on topics such as personnel selection, job analysis, job attitude measurement, training design, and others. Additionally, students may also work in market research and public opinion research positions and to conduct program evaluation and assessment in public agencies.

      Refer to our Applying for Graduate Admissions page for information about admissions criteria and procedures.