The program prepares students to work in organizations that need "people" information, whether it concerns consumers or organizational members. Students leaving this program are capable of designing and executing research to answer such questions in a manner that will contribute to the functioning of the organization.
The employment opportunities are plentiful. Many students gain full-time employment through their internships and applied research. They are suited to work in a variety of human resources or market research areas.
Graduates are suited to careers in human resources or organizational behavior, working on topics such as personnel selection, job analysis, job attitude measurement, training design, and others. Additionally, students may also work in market research and public opinion research positions and to conduct program evaluation and assessment in public agencies.
Here is a sample of the types of organizations employing Consumer Industrial Research alumni:
- Marketing Research Consulting Firms
- Hospitals and Healthcare Organizations
- Banks and Financial Institutions
- Personnel Selection Consulting Firms
- Advertising Agencies
- Real Estate Firms
- Consumer Product Firms
- Industrial Manufacturers