|(Master of Arts Degree)|
The Consumer-Industrial Research Program has recommended a change in the program's focus, and the University is acting upon (but has not yet approved) this recommendation. If adopted, the proposed change will reduce the focus on Consumer Psychology and strengthen its focus on Industrial and Organizational Psychology, while continuing its emphasis on strong research skills. As a result, we are proposing to rename the program “Industrial-Organizational Psychology." Please contact the program director, Dr. Chieh-Chen Bowen, if you require additional information before deciding whether to apply for admission to this program.
The Consumer/Industrial-Organizational Research specialization prepares students to conduct applied research in business and organizational settings. Students acquire a solid foundation in statistics and research methods that graduates can apply across a wide range of business environments. Students learn how to apply psychological and research principles to areas such as job analysis, personnel recruitment and selection, performance appraisal, training design, employee motivation, job satisfaction, leadership, teamwork, and organizational climate. Students also have the opportunity to gain skills related to market research and sales.
This specialization is designed to be completed in two years and culminates with a thesis or research project. While it is expected that all students will have the opportunity to participate in the solution of actual problems under the guidance of faculty, selected students also have the opportunity for field placements in business settings.
Thesis Aligned with Faculty Research Interests
Program of Study
The Consumer/Industrial-Organizational Psychology specialization requires 43 semester credit hours of coursework and research or field experience. The first year of the specialization typically consists of courses in statistics, research methods, and courses related to the discipline. This work is continued into the second year, where the student also takes additional elective courses and works on a thesis or research project. Courses (required and elective) include:
Faculty Research Interests
Multicultural issues in the workplace
Perceptions and behaviors of job applicants
Situational and motivational influences on training outcomes
The program prepares students to work in organizations that need “people” information, whether it concerns consumers or organizational members. Students completing this program are capable of designing and executing research to answer questions in a manner that will contribute to the functioning of the organization. Graduates are suited to careers in human resources or organizational behavior, working on topics such as personnel selection, job analysis, job attitude measurement, training design, and others. Additionally, students may also work in market research and public opinion research positions and to conduct program evaluation and assessment in public agencies.
Refer to our Applying for Graduate Admissions page for information about admissions criteria and procedures.