Cleveland State University

Faculty Senate

February 5, 2003

I. Approval of the Agenda
II. Approvalof the Minutes of the December 4, 2002 Meeting
III. Revision to Student Handbook (Report No. 6, 2002-2003)
IV. CSU Ranking in U.S. News & World Report - Proposed ad hoc Committee (Report No. 7, 2002-2003)
V.University President's Report
VI. Senate President's Report
VII.New Business

PRESENT: E. Anderson, Ball, Barbato, Bathala, J. Bazyk, Bonder, Boyle, Buckley, Charity, Dieterich, Dillard, Dobda, Doerder, Droney, Dunegan, Ekelman, Govea, B. Green, Hanlon, S. Hill, Hinds, Jeffres, L. Keller, C. King, Konangi, Kuo, Lambert, Larson, Lemke, McCahon, J. McIntyre, McLoughlin, Misra, Moutafakis, N. Nelson, Nolan, Ng, L. Patterson, Rom, M. Schwartz, Shah, M. Smith, Spicer, Stivers, E. Thomas, J. Webb, Webster, F. White, J. G. Wilson.
ABSENT/EXCUSED: D. W. Adams, C. Alexander, Annapragada, Atherton, Bagaka's, Beckette, Burt, Forte, Geier, M. Kaufman, Kiel, Lopresti, Nuru-Holm, L. E. Reed, Rosentraub, Sawicki, Scherer, A. Schwartz, Sparks, Spike, Steinglass, Tewari, Thornton, Tumeo.
ALSO PRESENT: E. Brennan, Kleidman, Silberger.

Senate President Vijay Konangi called the meeting to order at 3:10 P.M.

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I. Approval of the Agenda
Acceptance of the Revised Agenda for the February 5, 2003 meeting was moved, seconded, and approved.

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II. Approval of the Minutes of the December 4, 2002 Meeting
Acceptance of the Minutes of the December 4, 2002 meeting was moved, seconded, and approved.

III. Revision to Student Handbook (Report No. 6, 2002-2003)
Professor Robert Kleidman, chair of the Student Life Committee, presented the Committee's proposed revision to the Student Handbook, Section 3.1.2 C., Academic Misconduct Review Committee. The Student Life Committee is proposing to add the Judicial Affairs Officer as a non-voting, ex-officio member and also that the Judicial Affairs Office shall serve as the repository of the records of this committee.

Ms. Valerie Hinton-Hannah, Judicial Affairs Officer, noted the primary reason this request is to have the Office of Judicial Affairs serve as the repository for the records of the Academic Misconduct Review Committee. Under FERPA it provides records for violations of the student conduct code maintained in the Office of Judicial Affairs and this would provide a repository for records as a result of academic misconduct. In addition, the Judicial Affairs Officer would provide administrative support to the Academic Misconduct Review Committee. Ms. Hinton-Hannah noted that she already assists in matters of convening meetings. Finally, when verification requests are made by employers for students who have attended or are attending the University, many times she does not know if a student has an academic misconduct notation on the transcript. This would put her in the loop so that she would be aware of the conduct of students at the university.

There being no discussion, Senate President Konangi called for a vote. The proposed revision to the Student Handbook adding the Judicial Affairs Officer as a non-voting, ex officio member to the Academic Misconduct Review Committee and the Judicial Affairs Office serving as the repository of the records of this committee was approved.

Senate President Konangi noted that the next item on the Agenda is a proposal to form an ad hoc committee which will study how CSU's ranking in U.S. News & World Report and other such indices can perhaps be changed. This proposal was brought to the Academic Steering Committee. The consensus of the Steering Committee was that for this committee to have legitimacy and full backing, it would be preferable to take the proposal to the floor of Faculty Senate and for Senate to actually approve the formation of the committee. The expectation is that whatever is identified by this committee will subsequently go through the Faculty governance process.

Dr. Konangi informed Senate that Professor Santosh Misra, the chair of the College of Business Administration Caucus, will be late today so Professor James Webb will address this issue.

IV. CSU Ranking in U.S. News & World Report - Proposed ad hoc Committee (Report No. 7, 2002-2003)
Professor James Webb reported that questions came up at an earlier meeting about some of the criteria used in the rankings of universities. The proposed ad hoc committee will not only look at the U.S. News & World Report rankings but any other rankings that can be identified in terms of universities. In addition, the committee would look at the criteria, make suggestions about how our rankings could be improved, and suggest things we can do at CSU. A customer service survey has been commissioned by President Michael Schwartz. Professor Webb noted that his classes have already participated and so hopefully the results of this survey can be integrated with the proposed ad hoc committee.

Professor James Webb then moved to create an ad hoc Committee for Improving CSU's Rankings in National Indices. The motion was seconded by Professor Edward Thomas.

Dr. Jane McIntyre asked if Professor Webb felt that the committee will find out things that we don't know. She certainly supports all of the characteristics of the U.S. News ranking list but we know what it will take to get a higher peer assessment. We need more support for faculty research on the CSU campus. That includes things like traveling to conferences where people can present their work. She asked, "Don't we know these things?" Professor James Webb responded that every time he does a research project he has never come up with the expected conclusions that he started with when he began. So, yes, we will find out some things that we don't know. Having served on several university committees over the last few years, he has learned several things that he didn't know. In addition to identification, the proposed committee, at least the way he envisions it, will also make some suggestions.

Professor James Webb noted that Dr. Jane McIntyre brought up the issue of travel money for presenting papers at conferences. This varies tremendously across departments, across colleges, etc. Just identifying these things across the university and talking about them and what needs to be done, and perhaps making suggestions and integrating this information with the survey that has already been commissioned by President Schwartz, would be a very valuable contribution.

Professor Frederic White stated that he cannot speak for the other units but the Law School has had some history with U.S. News & World ranking and there is a presumption that the whole ranking system, as conducted by that magazine, is scientific. The form they send to the Law School is poorly done and just not good data gathering. Directing his response to Dr. Jane McIntyre, Professor White said that he is all for finding some things about this institution that can take us to a higher ranking.

Professor Leo Jeffres noted that the proposal states that the committee will examine various national rankings such as U.S. News & World Report and inquired how far will the committee go. "Is the committee going to solicit from the various units those rankings that seem to matter to us or to our students or potential faculty coming to CSU? If that is the case, the committee will have a broader net then just U.S. News & World Report or just Business and Law for example." Professor Webb noted that the first order of business would be to send a memo across all units asking for other surveys.

Professor Michael Spicer stated that he is pleased to hear that the committee will be looking at the possibility of gathering information from other surveys. He frankly doesn't think the focus of U.S. News & World Report rankings is especially helpful because many of the criteria used to determine that ranking will be beyond our control. In order to meet this criteria, we would likely have to abandon our long-term commitment to being an open access urban community institution. These are the things that effect admissions rates, graduation rates, etc. Finally, Professor Spicer indicated that he is not sure of the wisdom of going after this particular target. From his experience, the way to get recognized is to pursue excellence in ways that we are capable of doing and the recognition will come from that rather than trying to tailor one's efforts towards a specific survey.

Professor James Webb commented that if we are looking at the characteristics that count, student selectivity, which is one of the questions brought up before, is only 15% of the U.S. News & World Report. His guess is that on some of the surveys, it is even less. Professor Spicer noted that this feeds into graduation and retention rates. Financial resources are determined by the State which is beyond our control.

There being no further discussion, Senate President Konangi called the question. The proposal to create an ad hoc Committee for Improving CSU's Ranking in National Indices was approved.

V. University President's Report
President Michael Schwartz commented that the U.S. News & World Report rankings really does stick in your craw. Graduation and retention in an institution such as CSU is very difficult to parse. The retention part of it is incredible. We have people here on the twelve year plan. One of our twelve-year plan alumni is now the publisher of a local newspaper. We have some problems that this kind of survey does not address and it focuses heavily on inputs rather than on what comes out of this institution. He would suggest that if we were to include a survey of our alumni and ask the simple question, "How are you doing?", we might get another view of this institution that otherwise doesn't show up in these surveys. He understands the concern that lead to this proposal and it makes perfectly good sense to him to say, "What can we do to improve in all kinds of ways?" The question is, "At what?" So to the extent that we are going to engage in this kind of activity, it seems that the definition of, "At what?" has to be the first order of business.

President Schwartz reported on an ongoing quality of service survey that Professor Chieh-Chen Bowen in the Psychology department and her graduate students are conducting. They are trying to survey students in 100 classrooms about their everyday experiences with the University's administrative and student services offices such as Financial Aid, Bursars, Parking, Dining, etc. Faculty cooperation so far has been really excellent, but more classes need to be surveyed. If faculty would like to participate they can reach Dr. Chieh-Chen Bowen at Ext. 2582. Students can also participate on-line on their own. Dr. Bowen has been working at this very diligently for quite some time now. This year is the bench-mark year to the extent that we learn things and then go about trying to make improvements in a number of areas. We will need this year to bench-mark what our efforts look like. To the extent that faculty can be helpful, it would be greatly appreciated.

President Michael Schwartz noted that Provost Chin Kuo has reported that his best estimate for Spring 2003 enrollment is about a 1.4% increase over Spring term one year ago. One year ago, Spring term enrollment was greater than Fall term enrollment. That is not the case this year. We are down slightly from Fall because Fall really grew again this year. Nevertheless, to have grown Spring to Spring is a very good healthy sign for us. Part of this growth is a retention effort; part of it, of course, is attracting new students. A number of faculty members have increased the size of the class rosters in order to accommodate a lot of students right up to the limit of the classroom. He added that he is grateful for everyone's effort and so are the students.

President Schwartz noted that everyone has probably read the stories about the Governor's budget for the next biennium. That budget doesn't treat higher education too badly. He cautioned that there are several budgets and they will all get some press. What we have seen so far is the Governor's budget A proposal. That has gone on to the Ohio House of Representatives. It is interesting to note that the day the Governor unveiled his version of the budget, the speaker of the House was in Cleveland. The Senate's version will be the third version and the fourth version will be the one that emerges finally from a conference committee which could be June 30th or even later. His caution is, don't get excited and for a while don't believe anything you hear. The Governor is asking for a number of revenue enhancements not only for the next biennium but for right now. Given a very conservative anti-tax mode in the legislature, another cut for us is not impossible. We need to be watching how the Governor's proposals fair and if there are substitute proposals.

President Schwartz reported that the Board of Trustees, at its last meeting, authorized the issuance of bonds for certain campus construction projects. He is pleased to report that one of them on the list is a new recreation student center for our students and for members of the faculty and staff as well. At that same meeting, the Board also approved naming the African-American Cultural Center as the Howard Alexander Mims African-American Cultural Center in memory of our long-time colleague Dr. Howard Mims. We will have a grand celebration of that when the signage is ready.

President Schwartz reported that some refurbishing projects have been going on here -- the upper deck cafeteria is nearing completion.

President Schwartz noted that for the next year, we already have our first Fulbright award. We are given to understand that it is perfectly possible that the number of Fulbright awards to faculty members at this university in the next year would exceed the number we had last year. This is a very fine distinguished faculty. He added that we are going to keep telling people that until they get it.

President Schwartz again commented on the budget. There aren't any quick fixes to the budget. We do have a Development Department, but, as good as they are or can be, they will represent a very small fraction of any operating budget we may ever get at this institution. We are really dependent upon the State and our students, and recruiting new students continues to be a very reasonable and important approach to grow out of financial difficulty. That means a much more aggressive marketing of this institution. Taking a very collective approach for the benefit of the University and each of the Colleges is something that has been needed and we are going to pursue this and work at it diligently.

President Schwartz reported that Cleveland State had a successful advertising campaign which was re-tooled about a year ago into a student recruiting campaign. This year we put more emphasis on students and the ability to come here and do research with their professors. That effort is aimed at keeping the interests of our older students while making Cleveland State more appealing to younger and more traditional age students. Students tell us that these efforts have been successful. Our enrollment figures are meeting or exceeding our projected goals. The image of the University seems to be considerably enhanced. Applications for next Fall are striking. We are running about 34% ahead of where we were this time one year ago. Some of that is the economy, but we have been our own best friends on this and we are doing better.

President Schwartz stated that it has been decided that a more comprehensive and University-wide strategic marketing and communications plan has been in order for us. The plan will unify the marketing approach providing a consistent message about this institution. He has asked the Marketing and Public Affairs division to have that plan in place by the end of this fiscal year, June 30, 2003. It is a necessity for survival in a market place that becomes more competitive every day. He remarked that every day he picks up the paper, there is another institution opening someplace in Northeast Ohio -- from other States, sometimes from this State. Capital University is now up here. To say that this has gotten to be very competitive is to understate the case seriously. We have a view of all of this at the Board of Regents that essentially says it is a free market. There is no such thing as a service area, at least not for the universities. That means we have to get aggressive on our own behalf so we are developing this plan in stages from the ground up based on as clear and frank statements of our mission and vision and key themes for this University as we are able to articulate. It is a reasonably disciplined approach that we hope will put our brand on things better than we have been.

Mission Statement -- Vision Statement -- Key theme development was the top priority for the marketing team. The Vision Statement was constructed from what President Schwartz has been hearing around the campus for one and one-half years now. In fact, President Schwartz noted that he read it at his inauguration in his speech last Fall. At that time, he solicited feedback on the Statement through the University Web Site. The marketing team then presented that Vision Statement to focus groups composed of faculty, staff, students, alumni, and the local professional human resources recruiters -- the people who hire our graduates. Then the Vision Statement was taken to 40 very influential community and business leaders in the Cleveland metropolitan area. We listened to their comments and their suggestions about that Vision Statement and about our University in general. These statements have been presented to senior academic and administrative members as well. Comments have been received on the Web from within and outside of Northeast Ohio. They include responses from faculty and staff, students, alumni, and friends. Many changes have been incorporated to further strengthen and clarify those Statements and for the most part, the feedback has indicated that people seem to believe that the Vision Statement was challenging, it was achievable, some even said it was inspiring, and it was right for us to pursue. From here, it will be taken to every faculty and staff member and every student. The key messages that are going to unite us into a cohesive and powerful university need to become part of just everybody's vocabulary here. President Schwartz added that he is encouraged by the progress that has been made and looks forward to the momentum continuing.

Mr. Brian Johnston, Director of Marketing and Public Affairs, distributed copies of the Mission and Vision Statements to Senate members. President Schwartz noted that these are the foundation of a strategic marketing communications plan that will be due in a couple of months.

President Michael Schwartz stated that he hopes he can earn everyone's support and endorsement of this very important program for Cleveland State. This University is important not only for those of us who work here, but also for our students who are here now, who have been here, and some of them are now alumni, and for those students who are coming soon.

President Michael Schwartz thanked everyone for their support and help. If anyone has comments for President Schwartz, they may email him or send him a note. He is always open and happy to hear from everyone.

Finally, President Schwartz stated that when there is a fire alarm, everyone should take it seriously and leave the building.

VI. Senate President's Report
Senate President Vijay Konangi welcomed two new faculty representatives to Faculty Senate -- Professors Bette Bonder, Health Sciences, and Edward Thomas, Marketing.

Dr. Konangi reported on two items from the Academic Steering Committee.

  1. Honors Initiative - Dr. Konangi reported that late in Fall, the Honors Initiative proposal was discussed in Steering Committee, and Steering forwarded the proposal to the Admissions and Standards Committee and the University Curriculum Committee. Subsequent to that, there was a discussion on the Senate floor. One Committee has reviewed the proposal and the other Committee is expected to finish soon. We should have those recommendations in time for the next Faculty Senate meeting on March 5, 2003.
  2. Proposals for Schools - At its last meeting, the Steering Committee had a very lengthy discussion. The consensus that emerged from that discussion was that we need to have companion language as far as changes to Bylaws are concerned so that school proposals can move forward. The University Faculty Affairs Committee is expected to finish its work soon. As soon as they are done, the school proposals will be brought to the Senate floor for further approvals.

Senate President Konangi reported that Jim McCollum, Executive Director of the Inter-University Council, attended the last Ohio Faculty Council meeting.

Senate President Konangi noted that many of us have read in the newspaper that the Governor intends to appoint a Commission on Higher Education and Economy. As quoted in the newspaper, part of that Commission's charge will be to look at programs and duplications, etc. The Ohio Faculty Council raised this issue with Jim McCollum. The Inter-University Council is responsible for higher education and the economy. Keep in mind that the IUC is functioning as a separate lobbying group, not necessarily depending on the Board of Regents. They feel strongly that they need to provide an independent voice. For example, one justification is that the two-year schools have their own voice; the four-year schools need a voice similar to that.

Dr. Konangi noted that one question raised at the last Senate meeting was tuition reciprocity between Ohio universities. The Board of Regents already has proposals and is actively working on tuition reciprocity between Ohio universities and universities in neighboring states. This issue was also discussed with Mr. McCollum at the last Ohio Faculty Council meeting.

VII. New Business

There being no further business, the meeting adjourned at 3:40 p.m.

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Cynthia A. Dieterich
Faculty Senate Secretary




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