Every organization — whether a corporation, association, hospital, university or small business — works hard to create and maintain a positive “image,” a favorable and unique identity that contributes to the organization’s success and a “brand” by which it is known.

What Cleveland State offers to students, employers and the community is important to its image as is the appearance of the campus. Communication however, is the key element in creating and maintaining a desired image. The University needs to communicate its accomplishments — and continually reinforce the key messages of exceptional faculty, dedicated students and wealth of partnerships and collaborations — constantly and consistently in both public and internal media. And all members of the University community also need to keep in mind that everything they say or do reflects on the University’s image as well as their own. The image of Cleveland State University, therefore, is the sum of all that its people say and do.

Compliance with these graphic identity guidelines is necessary to ensure the "family" look for all University publications. The identity guidelines help the University achieve a unified, unique identity. These guidelines are to be used by anyone who is producing printed, web or electronic material for the University because an identity program is effective only if it is correctly and uniformly applied.

University Marketing will provide assistance to anyone who needs clarification of the guidelines or assistance in implementing them.

Click here to view the graphic identity guidelines.