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Marketing is a visible cultural phenomenon and an indispensable business activity for profit and nonprofit organizations worldwide. The Marketing program teaches students how to generate revenue for a firm by identifying customer needs and responding to them creatively and profitably by developing, pricing, promoting and distributing goods and services. Because of its critical role in the success of a business, marketing represents a promising career path to top management positions.


Students in the Marketing program can specialize in one of five areas within the field of marketing by concentrating their electives in their area of interest:

  • Marketing Communications
  • Consumer Marketing
  • Business-to-Business Marketing
  • International Marketing
  • Marketing Research


Modern marketing offers exciting and rewarding careers in business, government and the nonprofit sector. Marketing is a large field employing about 30 percent of the U.S. workforce. This demanding field offers an opportunity for both financial and personal rewards. Undergraduate students specializing in marketing can find a wide variety of entry-level positions in marketing, including:

Advertising - Presentation and promotion of ideas, goods and services.
Brand Management - Develop and manage a comprehensive strategy for a product line.
Fundraising - Establishing and maintaining a strong economic base for the raising of capital.
International Marketing - Managing cultural and socio-political variables present when developing and dealing with foreign markets.
Logistics and Distribution - Streamlining the process of packaging and distributing a set of goods or services.
Market Research - Design, collection, analysis and reporting of data relevant to a marketing situation.
New Product Development - Development of original products and modifications through research.
Product Management - Develop and manage a complete marketing strategy for a specific product.
Professional Sales - Prospecting clients, communications, information distribution and client service.
Promotions - Blending efforts of advertising, personal selling, sales promotions and public relations toward a single strategic goal.
Public Relations - Corporate image management, media relations and publicity techniques.
Purchasing and Procurement - Product specification, supplier selection and negotiation.
Retailing and Wholesaling - Sales of goods and services to both final consumers and resellers.
Sales Management - Recruiting, training, compensating, evaluating and supervising the sales force.
Services Marketing - Managing the unique properties and challenges of intangible goods.

Visit CSU's Marketing department’s website for more information


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Account Representative Credit/Loan Administrator International Marketer
Advertising Executive Customer Service Manager Internet Marketing Specialist
Art Director Development Officer Inventory Control Specialist
Bank Officer Direct Mail Specialist Lobbyist
Brand Manager Distribution Manager Management Trainee
Buyer District Sales Manager Market Representative
Circulation Manager Employment Agency Counselor Market Research Interviewer
Claims Adjuster/Examiner Financial Planner Marketing Field Coordinator
Commercial Artist Franchise Specialist Marketing Planner
Comparison Shopper Fund-raiser Marketing Researcher
Consultant Government Administrator Media Buyer/Analyst
Consumer Affairs Specialist Grant Writer Merchandising Manager
Consumer Credit/Loan Officer Import/Export Manager Non-Profit Organization Manager


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Reading comprehension Active listening Excellent writing skills
Critical thinking Active learning Monitoring skills
Analyze and interpret data Manage & direct people/programs Formulate program policies
Hire and supervise staff Sell products or services Research business problems
Plan work tasks Plan & administer budgets Prepare status reports
Good communication skills Learning strategies Negotiate staff policies/disputes
Develop solutions    


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