Cleveland State University

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What Can I Do With a Major In...
Journalism and Promotional Communication

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A major in journalism and promotional communication at Cleveland State University will introduce you to the powerful world of contemporary communications. It will enhance your critical appreciation of the role media play in society. The major will also provide you with state-of-the-art training in reporting, editing and promotional campaign planning. There are three sequences: journalism, public relations and advertising.

Students who specialize in journalism can gain skills needed to become a reporter, or an editor or technical writer for a newspaper, magazine, broadcast station, or online component of a medium.

Training in public relations can open doors to jobs in public relations firms and companies that use promotional strategies to cultivate a public image.

Students who choose advertising for their specialization can expect to work in advertising agencies, focusing on marketing research or creative advertising development. All three sequences will introduce students to the social, philosophical and ethical issues that face communicators working in journalism and promotional media.

Job Outlook

This is a highly marketable major. Reporters and editors continue to be in demand. Technical writing and software publishing are among the fastest growing industries in the United States. Employment in the information super sector, which includes newspapers and books, is expected to increase by over 18 percent in the next decade. Experts predict that there will be a 19 percent increase in advertising and public relations jobs in the next 10 years. Our graduates have been hired at newspapers and broadcast stations in Cleveland and in top-notch advertising and public relations firms.

Visit the department of Journalism & Promotional Communication's webpage for more information


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  • Account Executive
  • Hospitality Manager
  • Paralegal Advertising Manager
  • Hotel Manager
  • Personnel Specialist
  • Association Administrator
  • Human Resources Administrative
  • Presenter
  • Bank Officer Industrial & Labor Relations Specialist
  • Print Production Coordinator
  • Claims Adjuster/Examiner
  • Insurance Agent/Broker
  • Promotions Manager
  • Consumer Affairs Specialist
  • Lawyer
  • Public Information Officer
  • Corporate Communications
  • Director Legal Assistant
  • Public Relations Specialist
  • Credit Manager Management Analyst
  • Real Estate Agent/Broker

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Reporting Editing skills
Producing Basic reading, writing and editing skills
Attention to detail Interpersonal skills
Strong work ethic Perserverance
Strong computer skills Comparing interpretations
Summarizing ideas Creative writing
Developing hypotheses Clarifying ideas
Thinking independently Influencing and persuading
Presenting alternative view points Ability to work under pressure


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