Local companies sought for international marketing program

CSU’s Nance College of Business students will travel to London in May to conduct applied marketing and business research, thus providing interested local companies the opportunity to gain valuable data and information.

The 15 students are participating in an international marketing and business research class with Dr. Thomas W. Whipple, chair and professor of marketing at the College. In January, they will begin designing research projects that focus on real-life business issues facing Cleveland area firms; they will be looking to partner with business clients. The students will work in advance of their May trip abroad with the companies to clearly define the type of marketing data and information that will benefit the firms the most. In London, they will visit business libraries, contact businesses, and conduct interviews as part of their research.

This program provides an excellent opportunity for local firms to obtain international research conducted for them at no cost.

Real payoffs from the program benefited many companies in past years. For example, last year, student groups: (1) determined the market potential for Soyfield products, a manufacturer of “green” wood coatings and mold and mildew cleaners; (2) conducted an industry survey of the off-site fabrication business to provide benchmarking information for PCX Corporation; (3) conducted competitive, market, and product analyses of steel tube and bar products for Timken Steel; (4) assessed the potential for a new Snap-on Business Solutions product; and (5) determined the opportunity among the financial services sector for a disruptive technology software platform for MCF Technology Company..

Since the number of opportunities to participate in the program is limited to five local companies, interested firms should act quickly to contact Dr. Whipple at 216.687.4770 or t.whipple@csuohio.edu.

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