Marketing

Color Palette

GENERAL USAGE

Cleveland State University’s official brand color is a dark green, known as ‘University Green’. A lighter, bolder version, ‘Fresh Green’, is considered CSU’s secondary brand color.

UNIVERSITY GREEN The official CSU color, University Green is to be used on more formal pieces, such as certificates or formal invitations. It should be used in full saturation whenever possible.

FRESH GREEN Fresh Green acts as a secondary green in the CSU palette, and is to be used in conjunction with University Green. For more informal pieces, such as Admissions or other student-targeted purposes, Fresh Green can be the predominant color.

SECONDARY COLOR PALETTES A palette of supporting colors are permitted with limited use. Again, all materials are to be predominately green. 

 

CSU Color Palette