Majors and Minors

Journalism and Promotional Communication

A major in journalism and promotional communication at Cleveland State University will introduce you to the powerful world of contemporary communications. It will enhance your critical appreciation of the role media play in society. The major will also provide you with state-of-the-art training in reporting, editing and promotional campaign planning. There are three sequences: journalism, public relations and advertising.


Students who specialize in journalism can gain skills needed to become a reporter, or an editor or technical writer for a newspaper, magazine, broadcast station, or online component of a medium.

Training in public relations can open doors to jobs in public relations firms and companies that use promotional strategies to cultivate a public image.

Students who choose advertising for their specialization can expect to work in advertising agencies, focusing on marketing research or creative advertising development.

All three sequences will introduce students to the social, philosophical and ethical issues that face communicators working in journalism and promotional media.

Job Outlook
This is a highly marketable major. Reporters and editors continue to be in demand. Technical writing and software publishing are among the fastest growing industries in the United States. Employment in the information super sector, which includes newspapers and books, is expected to increase by over 18 percent in the next decade. Experts predict that there will be a 19 percent increase in advertising and public relations jobs in the next 10 years. Our graduates have been hired at newspapers and broadcast stations in Cleveland and in top-notch advertising and public relations firms.


Click here to see the current academic year's Undergraduate Catalog requirements for the Journalism And Promotional Communication major .

NOTE: For official requirements, determine your catalog rights, and go to the undergraduate catalog that matches those rights. (The following requirements are ONLY for students whose FIRST semester at CSU is Fall 2011 or Spring 2012. For students who started BEFORE the 2011-2012 school year AND who have been enrolled during at least one of the past three semesters, including summer, please see your undergraduate catalog).

The journalism and promotional communication major at Cleveland State University offers students a unique combination of academic excellence and career-related training. Our faculty is among the finest in the nation, recently ranked eighth in the country in communication research productivity.

Our School of Communication has a close relationship with the local media, which makes internship opportunities available. Courses are taught by Plain Dealer reporters and editors and by executives at local public relations and advertising firms.

Students can write for The Cleveland Stater, the well-respected university laboratory newspaper. They can also become active in our student promotional communication organization, which offers valuable networking opportunities.

Students with an interest in broadcast news can gain training in our state-of-the-art Digital Video Communication Center, complete with editing suites. The Communication Research Center offers students experience in interviewing and research.

All degree seeking students are required to complete a specific number of General Education (GenEd) courses. Students are responsible for ensuring the appropriate selection of courses to satisfy GenEd requirements and are encouraged to consult with their academic advisor regarding the applicability of selected courses. A comprehensive description of Cleveland State University's General Education Requirements for undergraduate students is available online at

For more information, contact:
School of Communication
Cleveland State University
2121 Euclid Avenue, MU 233
Cleveland, OH 44115-2214
Phone: 216.687.4630

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