Journalism & Promotional Communication Division
Vol. 1, No. 1, Feb. 10, 2006 Cleveland State University
School of Communication
Greetings JPC Majors ,
Periodically, the Journalism and Promotional Communication Division will be sending majors an e-mail newsletter, JPC InfoLine . We'll try to keep it brief, interesting, and useful. First, we'll be sure to notify you of any significant issues concerning curriculum and registration. Second, we'll alert you to activities in the School and the community that might interest you as a future journalist, public relations practitioner, advertising specialist, or media scholar. Third, we'll pass along pertinent news items, and, last but not least, we'll entertain important issues and concerns being debated in the academic and professional communities.
Since this is our maiden issue, we want to begin with a request for feedback on what you'd like to see, what you would like to receive, and what you hope we avoid. Send those questions or comments to email@example.com . Since the JPC degree is a newly instituted one, some of you may have questions on your course-taking plans or completion of graduation requirements. If so, please contact Prof. Jae-won Lee, division director, for clarification or resolution of such concerns.
Summer 2006 JPC Division Course Offerings:
Here are the courses now scheduled for the 2006 summer sessions. If you have any questions about a particular course, please contact the instructor.
First 6-week session (May 20-June 30)
Com. 225 Media Writing (Prof. Lee) 10-11:40 am MTWThF, MU222/204
Com. 226 Mass Media & Society (Prof. Horowitz) 12-1:40 pm MTWThF, MU204
Com. 301 Broadcast & New Media Writing (Prof. Rand) 3:50-5:50 pm, MTWTh MU222/204
Com. 347 Pol. Communication (Prof. Horowitz) 10-11:40 am MTWThF, MU206
Com. 455 Communication Campaigns (Prof. Pettey) 3:50-5:50 pm, MTWTh MU206
Com. 493/543 Special Topics: Theory Building (Prof. Pettey) 6-10 pm TTh, MU204
Second 6-week session (July 3-Aug. 11)
Com. 226 Mass Media & Society (Prof. Bracken) 8-9:40 am, MTWThF, MU 204
Com. 360 Principles of Advertising (Prof. Yoon) 8-9:40 am, MTWThF, MU206
Com. 350 Persuasive Communication (Prof. Perloff) 1:50-3:50 pm, MTWTh, MU204
10-week session (May 20-July 28)
Com. 426/427 Lab Newspaper I, II (Mr. Anthony) 11:45 am-1:45 pm MWF, MU 274/208
Some Ideas about Potential Changes in the Wind:
CSU President Michael Schwartz's report to the Senate this weak laid out the challenges facing CSU and other institutions of higher education as various parties in the state argue for proposals that would reduce our funding, change admission requirements, and make further demands on faculty and students. He called for new proposals to serve our constituents while maintaining a quality education. One such idea is to schedule more weekend classes and courses that run 5-6 weeks during the fall/winter/spring rather than limiting such classes to the summer schedule. This would mean taking classes in longer blocks meeting more than the current 2-3 days a week but finishing up in five or six weeks, e.g., intensive classes running late August-October and another set October-December. For this to work, we'd need a "slate" of such courses so students could stay on course for graduation. How interested would you be in such ideas? And what would work best for you? If you'd care to comment, please respond to this e-mail and we'll pool your ideas for consideration as these issues appear on future agendas.
Student Organizations and Activities:
The CSU chapter of the Society of Professional Journalists met this past week to start off the semester and has plans to attend the regional conference held April 7 and 8 at the Millennium Hotel in downtown Cincinnati .
The CSU PRSSA (Public Relations Student Society of America) is working on a project for the NOMBC (Northeast Ohio Minority Business Council), and students interested should contact Jeri Jewett or Prof. Gary Pettey. The Akron chapter of the Public Relations Society of America has scheduled activities through May. Click on the attachment for more information.
Hispanic students interested in journalism should be alerted to a variety of scholarships available. Click on the attachment for more information.
News Items :
A prominent scholar in mass communication, George Gerbner, died last month. In the 1970s he advanced "cultivation theory," which said that people who spend a lot of time watching television were "cultivated" to accept TV's view of the world. His ideas spawned research across the country and around the world, with considerable support for the impact of television and other media in creating perceptions among the public. Click on the attachment for his obituary.
For those of you concerned about jobs on newspapers, here's an article about smaller dailies, which are thriving. See the attachment.
Commentary and Things to Think About:
Two observers of the media, one local and one national, provided some interesting comments the past couple weeks. Ted Koppel of Nightline fame gave a scathing review of broadcast news today and former Cleveland Plain Dealer reporter and current political campaign adviser Tom Andrzejewski provided an equally critical analysis of local media coverage of the 2005 Cleveland mayoral campaign.
Click on these links for something to think about:
Spring InfoLine editor Leo W. Jeffres