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School of Communication
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Fitgerald
CSU
alumnus keeps the buzz going
By Suzie Kubiak
Steve FitzGerald, a 1988 Cleveland State University graduate who majored
in Communication, believes more in following dreams than dollar signs
when choosing a life path.
In 2000, FitzGerald founded the lakewoodbuzz.com, a Web site for the city
of Lakewood that covers everything about Lakewood.
This can include community relations to a calendar of events for the city
and an online forum where residents can share resources, complaints and
concerns about the city.
FitzGerald got his start working for Sherwin Williams Co. as a manager
of corporate records. While working there, he realized his current job
did not match his personal interests.
Instead of serving public interest and utilizing his writing and journalistic
talents, FitzGeralds job focused more on budgets and bottom lines.
Feeling unfulfilled at his current job, FitzGerald quit the job to pursue
his writing interests and became the director of public relations and
editor with the International Brotherhood of Locomotive Engineers. Although
he took a substantial pay cut, FitzGerald enjoyed his job, where his interests
and skills could be utilized.
Next FitzGerald began working in community relations, which was an early
interest.
Disillusioned by the compromises of journalistic standards in that job,
FitzGerald again evaluated his goals.
And that led to lakewoodbuzz.com.
A Lakewood resident for 25 years, FitzGerald wondered why the city did
not have its own Web site, and decided to begin his own as an experiment.
At the beginning the Web site focused on community relations, but as time
went on, new features were added -- a calendar of area events and
then an online forum.
The goal of lakewoodbuzz.com, says FitzGerald, is to focus on Lakewood
residents needs.
The success of lakewoodbuzz.com, which began on its fourth year of existence
in March, was not achieved without difficulties.
As FitzGerald launched his Web site, the dot com bubble was bursting,
and he had difficulty getting advertisers.
Despite the challenges, FitzGerald has had a rewarding time operating
his Web site.
One of the most rewarding things about the Web site is getting an
unsolicited thank you, he said. Often, I wonder if anyone
is picking up any information from my site, but when I get a thank you
for the information available through the Web site, it provides a great
deal of encouragement.
Hes the former board president of Cornucopia/Natures Bin in
Lakewood and Cleveland Heights, an organization serving individuals with
disabilities, and also served on t he steering committee for Lakewood
Taxpayers for Responsible Schools.
He was a contributing editor for Defense and Diplomacys Foreign
Trade magazine. FitzGerald is a member of the Lakewood Alive Advisory
Board, and also serves as a chapter officer of the Society of Professional
Journalists. He advises Quill, SPJs national magazine.
Through his varied work experiences, FitzGerald has followed his dreams
and suggests others to do likewise.
He recommends students searching for a career path to figure out what
it is they have a passion for or what they find personally satisfying,
and then make a career out of it.
FitzGerald said there is increasing pressure for people to choose a job
where money is placed above meaning, but after his many years of experience,
FitzGerald says I would take meaning over money any day.
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