September 21, 2016

#BeSafeCLEstate app relaunch includes new strategies and users

The Viking Shield smartphone app is a popular part of the #BeSafeCLEstate campaign. The campaign promotes safe behaviors on campus and keeps safety at the front of the minds of the campus community.

This campaign includes informational videos, safety tips and alerts, training sessions and informal meetings.

The app launched in January by the Cleveland State University Police Department and the university marketing team. It relaunched at the beginning of this semester.

Since the launch of the app, 3,071 users have downloaded the latest version of Viking Shield, including creative writing grad student Jackie Cifranic.

“I use it because most of my classes are in the evenings,” Cifranic said. She has used it for two semesters. Usually she waits about five minutes after requesting an escort using the app for an officer to walk with her from her classes to her car in a campus garage.

Cifranic suggested that the best way to introduce students to the campaign is through paper signs around all campus buildings.

According to CSU’s Police Chief, Gary Lewis, the fall campaign includes “new marketing strategies geared towards awareness of the app and the services provided by CSU Police Department.”

In addition to the app each semester CSU’s police department conducts “Coffee with a Cop,” which are informal sessions held in the Student Center with officers.

Lewis says these meetings, “have a large number of students, faculty and staff [who] stop to ask questions focused on campus safety.”

Information about #BeSafeCLEstate campaign and its components are on the university police department’s website


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