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Business students to conduct marketing research in London

By Kristen Mott

Dec. 1, 2011

A group of students from the Monte Ahuja College of Business will travel to London this May to conduct marketing research with local companies.

“This study abroad program provides students hands-on research skills, travel and contact with many sectors of the British business community,” said Thomas Whipple, chair and professor of Marketing at Cleveland State.

Students will work in teams of three to four for a client company. The teams will respond to a request for proposal from the company while writing a research approval. They will then conduct primary research while stationed in London, and secondary research in the U.S. and the UK.

Whipple said this program is unique because it is not just a study tour of companies; instead, students will use the marketing research they have acquired in London and apply it to Cleveland-area companies.

Besides being a learning experience for students, Whipple added that it serves as a good image builder for CSU.

The program has a long-standing history at CSU. The first group of students traveled to Buckinghamshire New University in England in 1977 as part of a two-university exchange program. Whipple took over as director in 1985 and he has continued to take students to London every year.