New CSU marketing art
November 10, 2011
CSU’s marketing department held an open house and photo shop event on Nov. 1. The event was part of the university’s marketing strategy and was to promote a new marketing space.
The University’s marketing department moved from Mather Mansion into Euclid Commons.
“To re-familiarize the campus with what’s going on, we decided to have this open house so internal constituents can come here and talk about what services we offer,” said Joe Mosbrook, director of strategic communication.
According to Mosbrook, it is important for the university to centralize its efforts because CSU has several different constituents with different marketing ideas and different goals in mind.
“It’s important that we bring people in from time to time and talk about what we can do for them and how we might be able to better focus our marketing efforts going forward,” he said. “We have a new poster campaign which we’re doing,” said Mosbrook. “People are coming to see that and talk to us about the direction of the branding efforts and the marketing efforts at this point and forward.”
The party featured four new student and faculty posters, freely given out to faculty and staff members who attended the party. The posters are part of CSU’s engage marketing program.
The poster campaign is the result of a national artist contest. “What we did was take about eight students who were engaged in very unique ways, and we commissioned national artist throughout the country to depict how they engaged their education with the community,” Mosbrook said. “The artist put their illustrations on poster and we developed that poster line.”
According to Mosbrook, the poster campaign has been very successful. “Last year at the American Advertising Federation’s annual award ceremony the poster series won first place for the entire region,” he said.
“I think they are very creative and very colorful,” said alumnus Jennifer Keith. “I like the music one; it is really artistically very cool.”