BODIES: The Exhibition takes over East Fourth Street
Human bodies out of the grave give viewers a unique scientific perspective
BY SHANETTE D. BUFORD
JULY 12, 2010
Downtown Cleveland and East Fourth Street has gotten a face lift, and a new show in town that is attracting visitors.
The Bodies: The Exhibition is seen as both captivating and fascinating, with different exhibits within the whole exhibition showing viewers and visitors the effects of alcohol, diseases and overeating has on the human body.
Bodies: The Exhibition provides a look into the human body unlike any biology and anatomy models and diagrams you have seen in the doctor’s office or a school lab. The three-dimensional human bodies that are used in the exhibit have been dissected and preserved.
“The addition of a world-class exhibition such as BODIES to Euclid Avenue and the East Fourth Street neighborhood extends the appeal to the area to new audiences,” said Joe Marinucci, president of the Downtown Cleveland Alliance.
A visitor who may not like science but who want to know how their bodies are affected by many different diseases, eating habits, and what they drink receives an up-close look. The exhibit provides a closer look inside the skeletal, muscular, reproductive, respiratory, circulatory and other systems of the human body.
“The bodies on display are real bodies,” said Dr. Roy Glover, Chief Medical Director for BODIES: The Exhibition.
Dr. Glover was hired in 2004 to serve the exhibitions Chief Medical Director with primary responsibility for its scientific content.
“The Bodies: The Exhibition was created by Premier Exhibitions, Inc., a museum-quality touring exhibition company based in Atlanta, GA,” explained Dr. Glover, about the concept of the exhibit.
The various display of bodies shows how the body changes and it illustrate the damage caused to organs by over eating and lack of exercise, and it is compared with a specimen of a healthy body.
For example, a healthy lung is featured next to a black lung that is ravaged by smoking. The comparison of real bodies is more compelling than what you see in books. A better comparison and more powerful than the textbook image.
The body specimens have been preserved using a special technique called polymer preservation. In this preservation process, the human tissue is permanently preserved using .liquid silicone rubber that is treated and hardened.
The end result is a rubberized specimen it is preserved to the cellular level, and it showcases the whole complexity of the body’s bones, muscles, nerves, blood vessels and organs.
Premier Exhibitions, Inc. hired a team of creative people, i.e., designers, writers and scientists, and gave them the responsibility to develop an educationally rich exhibition that would encourage people to learn and understand more about the marvelously complex body that lies beneath their skin.
This team continues to monitor the exhibitions design and content to insure that it best engages the public in this life changing learning experience.
“The educational impact of this exhibition is immeasurable,” said Dr. Glover.
“The primary goal of BODIES…The Exhibition is to enable the general public to better understand the bodies that they live in each and every day of their lives and to help them better appreciate the affects that simple everyday lifestyle choices, such as diet, exercise, cigarette smoking, excessive drinking, etc., can have on their bodies health and wellness,” explained Glover.
Since making its mark on East Fourth Street in downtown Cleveland, the exhibit has drawn a large crowd to the area and geared more people to the local business and restaurants the neighborhood has to offer.
“Our business here at [The Chocolate Bar] the restaurant has improved because of the additional cross marketing we have with Bodies,” stated Dominic Fanelli, Chocolate Bar’s owner.
Bodies and Chocolate Bar has a cross marketing for customers who eat at the restaurant, and view the exhibition located across the street. There is a coupon for patrons they will receive a $1.00 off a food or desert entrée.
“I think this is good business for the city of Cleveland cliental and our economy. You have a connection with the hospital institutions [University Hospital and Cleveland Clinic], the Euclid Corridor and the RTA’s Healthline,” explained Fanelli, explaining the neighborhood connections.
“For centuries the medical community has learned about the inner workings of the human body through the study of real human bodies, and now it’s possible for the public to gain an intimate knowledge as well.”
The Bodies: The Exhibition is open through October 2010; the exhibition is located at the corner of Euclid Avenue and East Fourth Street. Hours are 10 a.m.-8 p.m. Sundays through Thursdays and 10 a.m.-10 p.m. on Fridays and Saturdays. For more information please visit www.BodiesCleveland.com.