The Cleveland Stater is published online and in print by students enrolled in the School of Communication at Cleveland State University.
The Innerlink: A CLASS Publication
ON THE FRONT PAGE
Enrollment numbers up for fall ’09
BY NICK CAMINO
What can creative marketing and an ever evolving campus, coupled with successful athletic programs do for a university in the face of a poor economy? Evidently increase undergraduate applicants and admissions.
At least that is the case at Cleveland State University.
The number of applications received by the Admissions Department at CSU from high school seniors received during the spring and summer have increased from last year, according to
Director of Undergraduate Admissions Mark Nazario.
“We are not surprised at all by the increased interest and amount of applications that have been sent in,” Nazario said. “The numbers are definitely higher than in years past, and that’s a positive thing.”
Although Nazario declined to provide the exact number of applicants this early into the summer semester, he said the positive strides made by the CSU Marketing Department, along with successful athletic programs and even a dreadful economy, have all played a role in helping boost the number of potential students.
According to eduers.com, a popular statistical Web site with information on college admissions, last year at this time CSU had a total of 3,216 applicants. The admissions department confirmed this year’s total number of applicants has surpassed that old number.
“The Marketing Department here has done a fantastic job creating new publications to attract high school students,” Nazario said. “CSU marketing has defined an area and identified with several counties and schools that it wants to recruit from, and it has clearly worked.”
However, along with utilizing these new tools with its regular recruiting tactics, CSU marketing hasn’t pulled any special tricks to bring in more students, Marketing Communications Representative Benjamin Sabol said.
“We do all of the traditional things such as mailings, college fairs and recruiter visits,” Sabol explained. “But what’s exciting is that we have recently started some new programs, campaigns and events that are attracting a lot of attention from prospective students like our Engaged Learning campaign, advertorial inserts in the Wall Street Journal and www.engagecsu.com.”
All of the positive events that are happening at this institution make it easy to market to prospective students, Sabol added.
“The university has made great strides in just the last few years,” Sabol said. “In addition to the Main Classroom renovation, Parker Hannifin Hall, new Student Center and College of Education and Human Services – one can simply look at the Campus Master Plan online to see how the university will potentially grow physically with the addition of new residence halls, baseball fields and even parking.”
Marketing has surely helped the popularity of CSU and so have athletics, Nazario said.
“All athletics programs have helped create a positive winning feeling about this university,” he said. “The men’s basketball team’s run to the NCAA Tournament this past season definitely helped as well as the entire athletic department winning the McCafferty Trophy two years ago fueled by five championship teams here.”
Even the current dire economy may indirectly be responsible for increased admissions for CSU today and in the future as well, local financial planner Kevin H. Myeroff said in an interview with a local radio station.
“In these tough economic times, parents of high school seniors may need to change their plans for their child’s future,” Myeroff explained. “Instead of sending their children to Arizona State University for four years, they may need to consider Cleveland State as an option for a couple years and, maybe, even four.”
Although marketing, a growing campus, successful athletic programs and, ironically, a poor economy may be helping CSU grow in numbers, yet another strong factor in making this institution great is quality faculty, former President Michael Schwartz said recently.
“I have always thought that when the truth about the university is well presented, we are hard to beat,” Schwartz explained.
“We do have a great location, and we do have a relatively lower tuition, but what is most important is our engaged faculty who can bring engaged learning to the classroom.”
“When the faculty is on top of their game, students will learn considerably more than from someone with 20-year-old lecture notes,” Schwartz said.
Nevertheless, a number of different variables go into helping CSU grow not only bigger in its number of students, but also into a higher quality institution, Nazario said.
“We feel very optimistic about the future of Cleveland State, but still have a conservative mind due to the current economy,” Nazario explained.
“One thing is for sure though, that CSU is definitely growing,” he added.
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