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MU 248
School of Communication
Cleveland State University
2001 Euclid Avenue
Cleveland, OH 44115

PHONE
(216) 687-5094

FAX
(216) 687-5588

E-MAIL
cleveland.stater@csuohio.edu

ONLINE EDITOR
Emily Ouzts

STATER STAFF
Nick Camino
Eduardo Otero
Vince Fratiani
Jonathan D. Herzberger

ADVISOR
Betty Clapp
(216) 687-5093
b.clapp@csuohio.edu

The Innerlink: A CLASS Publication

JOURNALISM LINKS

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SPJ - Cleveland Chapter

The National Press Club

Press Club of Cleveland

Poynter Institute

Editor and Publisher

Columbia Journalism Review

 


NEWS

CSU SkyCam back on Rhodes Tower after upgrades

BY VINCE FRATIANI

Local television station WKYC-Channel 3 took their signature CSU SkyCam offline from its perch atop Rhodes Tower after 13 years last summer.

But the camera is back and now in high definition.

The camera started operation in November 1995 as a featured video feed during traffic and weather reports. With a good vantage point facing west, the SkyCam featured views of the major highways, Interstates 71 and 77, to the south of CSU, plus the Cleveland skyline.

WKYC and Cleveland State University entered a fair trade agreement to make the camera a reality. In exchange for the use of Rhodes Tower for mounting the camera, Channel 3 offered both the naming rights (CSU SkyCam) and on-air mention of the CSU SkyCam during each newscast, totaling about 75 mentions per week, according the Brian Johnston, CSU director of marketing and public affairs.


Rhodes Tower, as seen from Chester Avenue, provides an excellent vantage point over the city.

“The terms of that original contract remained in effect until mid-2008, when the camera was temporarily scuttled by the station during the transition to high definition technology,” Johnston said.

WKYC Head Engineer Mike Szabo said the original skycam experienced techinical issues related to aging technology. A shortage of HD cameras to replace the skycam prompted the hiatus, according to Johnston.

Channel 3 began looking for a new sponsor for the camera because of the high purchase price for the new HD equipment.

“CSU always had the right of first refusal, and due to budget and priority issues, we turned down the sponsorship deal,” Johnston said.

WKYC found a sponsor in Regency Windows, a local remodeling company with offices in Twinsburg and Columbus. The camera returned in December 2008, now called the Regency Window Cam.

In addition to traffic and weather, the camera is also used for shots coming in and out of commercials on newscasts. It is often used as a background for reporters via chroma key technology (a “green screen” for example), according to Szabo.

“In return for the new HD camera being installed on Rhodes Tower last fall, however, we negotiated fair trade in advertising for CSU (a value of $24,000 per year) to be in effect for five years, with a 3 percent increase in dollar value each year the contract is in effect,” Johnson said.

Johnson added that the contract is very CSU friendly and that, “CSU’s relationship with WKYC is very good.”


MORE NEWS

Ingenuity Fest to offer artsy, innovative entertainment for all
BY JONATHAN D. HERZBERGER

CSU dial-up discontinued
BY MICHAEL DOLAN COM 225 REPORTER

Corlett Building now scheduled for demolition
BY VINCE FRATIANI

CSU Summer Stages hits the ground running
BY EMILY OUZTS

Corlett parking lot prep creates accessibility issues
BY MICHAEL DOLAN
COM 225 REPORTER

CSU police blotter
BY NICK CAMINO

Picnic on the plaza during summer school
BY NICOLE SZWAGULAK
COM 225 REPORTER


FEATURE

Looking back & moving forward

In appreciation of Michael Schwartz's vision and in anticipation of Ronald Berkman's plans

A SPECIAL FEATURE BY THE CLEVELAND STATER STAFF


ON THE FRONT PAGE

Fall RTA schedule unlikely to undergo drastic changes
BY EDUARDO OTERO

Schwartz proposes campus wage freeze
BY EMILY OUZTS

Financial setbacks threaten future of fraternity housing
BY LAUREN BULLARD
COM 225 REPORTER


PERSPECTIVES

Give Berkman a fair chance

Schwartz woke a sleeping giant

Journalist's mission: To present the facts, tell the truth
BY EMILY OUZTS


SPORTS

CSU wins lawsuit
BY NICK CAMINO

NBA teams pass on Cleveland State's Jackson
BY NICK CAMINO

Former hoops star begins NFL career
BY NICK CAMINO