April 20, 2000 A Laboratory Newspaper at Cleveland State University Volume 1 Issue 17

Student Life
Campus Events
Police Report

Stater Home Page

Department of Communication

Welcome to SpringFest

Janet Pawloski (right) and Joy Visnjic/Flaherty of Theta Phi Alpha pose with the award winning first place window painting. Below, the Ecology and Conservation Biology Association show Viking pride at the Window Painting Contest for SpringFest Week.

Photos by Rebecca Grauel

Career Day helps students

Photos by Liz Bogdan and Krysta Roberto
Mike Hustik meets representatives from one of many companies at the Career Fair.

The 21st annual career fair took place on Friday, April 7 in Woodling Gym. One-hundred sixty employers and 1,100 students participated this year according, to John Scanlan, assistant director of Career Services.

“People love the CSU students. Employers were impressed at the quality and quantity of students who participated this year,”Scanlan said.

“This was the best career fair yet,”Scanlan said and overall the career services staff was very pleased at how efficiently run the fair was.
According to Scanlan, it is very important that students follow up with employers they met that day. They should re-contact them and remind them they are interested in the position, Scanlan said.

Reported rape

There has been a report of a rape on campus over the weekend of April 15 and 16. A campus safety alert that was to be distributed to the campus community Tuesday morning was received by The Cleveland Stater through Joe Valencic, director of public relations, and detailed the alleged attack.

Cleveland Stater through Joe Valencic, director of public relations, and explained the alleged attack.The reported rape was described in the safety alert to have occurred over the weekend, in a women’s public bathroom at some time during the afternoon.

The Cleveland Stater has found out through a source that the alleged attack took place in a third floor bathroom in Stillwell Hall. That information has been confirmed by other reliable sources.

The alleged assailant was described as a brown-skinned male, 5’10” to 6’ tall with a muscular build, short hair, light facial hair growth, a clean appearance and wearing gray, warm-up style clothing. There is no composite drawing of the suspect at presstime.

Upon initial questioning, Valencic said that he could not give details, but that Lester Mitchell, interim chief of CSU police, was in charge of the investigation. Attempts to reach Mitchell Monday night were unsuccessful.

Also contacted were detectives David Ostroske and Vincent Colbert of the CSU police department. Colbert said he could not release any information about the alleged attack. When asked why he could not release the information, Colbert said that Valencic should be contacted.

Ostroske said he could not give out information.

He said that the university had named Mitchell and Valencic as official contacts about the alleged attack.

Valencic was contacted for a second time Monday evening, but still refused to give out any information that was not included within the campus safety advisory. Mitchell, who was reached on Tuesday, said during a 4:15 p.m. interview, that he would not give out additional information at that time.

Valencic and Mitchell said that they did not want to give out any further information because it could help identify the victim.

“If this had been about a robbery, it would have been completely different,” said Mitchell. Valencic would not answer questions such as where the attack took place on campus, what specific time, if the attacker was waiting in the bathroom, or followed the victim in from the outside, whether any weapons were used in the attack or if any injuries were sustained.

“We are asking the campus community to be alert,” Valencic said.
Mitchell also refused to answer the above questions. Also, while he would not say directly if a weapon was involved, he did offer that, “had there been a weapon involved, it would have been included (in the alert).”

When told that the Stater had found out through other sources where the alleged incident took place, Mitchell said that he would neither confirm nor deny any specific location. Alan Strickler, a detective in the Cleveland Police Department’s sex crimes unit, was also contacted. He confirmed that there had been report of an occurrence at CSU, but said that he could not give out any further information.

Strickler also said that the CPD would meet with the CSU police about the incident sometime this week. The reported rape is the first such case reported at CSU since a 1994 report of a date-rape incident.

Information on the incident can be sent to Ostroske at d.ostroske@csuohio.edu, Colbert at v.Colbert@csuohio.edu or to CSU police at 687-2020.

For safety reasons, people are asked to beware of their surroundings, to alert someone of their whereabouts if on campus during off hours, to try not to be alone after hours, to use well-lit public walkways, to keep their cars locked, to know the locations of phones on campus and to report any suspicious activity.

Anyone on campus also can contact the campus safety escort at any time by calling 687-2020.

‘Customers first’ is Meszaros’ motto

Gary Meszaros, director of Auxiliary Services at CSU, noted in an interview April 17 that ARAMARK is the main food provider on campus, and its contract expires June 30, 2002.

As of now CSU is planning a long-term partnership with the company, he said. Panini’s contract ends June 30, 2001, he continued, and as of now no decisions have been made on renewing its contract or having a new company take over.

He said CSU is happy with Panini’s, and it wants to have what the students want to have on campus. When asked if he had any plans to improve CSU’s food services, Meszaros said that is being handled through ARAMARK at the regional level.

Meszaros said however that his goal is to “get what the people want.” He said he would like to have food services on campus stay open longer, and it is his belief that extending hours will help grow business.

Meszaros has been at CSU as director of Auxiliary Services since January. He has been in the field for 18 years at Case Western University in parking, and director of Auxiliary Services at Western Kentucky University. He is a CSU graduate.

Auxiliary Services director seeks to satisfy CSU customers

He explained that the CSU Bookstore, The Convocation Center, Campus Dining, Parking Services, Residence Life, Contact Administration and The VikingCard office are all part of the Auxiliary Services division at Cleveland State University.

According to its website, Auxiliary Services’ mission is to provide optimum quality services to students, faculty, staff and visitors, while adhering to the mission of CSU.

Its philosophy is that the customer is always right, and it will strive to exceed customers’ expectations.
Its goals are to establish and maintain open lines of communication and internal communications to “set and monitor performance standards; foster teamwork among our staffs; improve awareness and application of industry trends, ideas and new technologies; and ensure effective and efficient operations.”

Meszaros said his goal is make sure that the mission statement satisfies all members of the CSU community.

In another area of concern, Meszaros, along with John Oden, director of parking services, is on a task force of students, faculty and staff set up to improve the campus parking situation.

The group is considering shuttle bus availability for students who park in lots far from campus and different rates for parking passes based on where the student lives.

However, no plans have been finalized, he said. When asked if he had any plans on improving student housing, Meszaros said that his goal is to get a waiting list for students to live in the dorm. He said that Viking Hall is a clean, quiet environment students should take advantage of.

He noted the many staff changes taking place at Viking Hall, and said he is searching for a director of residence life. He said ads have been placed locally and in national publications.

According to Meszaros, “you have to spend money to make money,” Overall, Meszaros said, his goal is to satisfy the customer and to provide the best service on campus he possibly can.

These departments receive no funding from the State of Ohio or from the university and are self supporting, Meszaros said.

Research directs campus ad campaign

You have seen them in the airport, on VH1, in The Plain Dealer and on Carnegie Avenue. You have heard them on the radio. But do you know what goes into the advertisements for Cleveland State University? Joseph Valencic, director, and Brian Johnston, manager, in the Department of Public Relations and Publications, are well aware of the work that goes into conceptualizing and implementing a CSU ad campaign. They have been intimately involved in the project since its inception.

The ad campaign, scheduled to begin its second stage in the next month, began as a result of a market research study done in 1995, according to Valencic. After review, it was discovered that the CSU did not have an identifiably good or bad image; it was considered to be a big school, located downtown, and not particularly known for any good or bad reasons, Johnston said.

In response to this information, the administration and the board of trustees established a budget to launch an image campaign. The goal was to establish CSU as one of Northeast Ohio’s best kept secrets, both as an institution of higher learning and as a valuable community partner, with quality graduates and research sources, Johnston said.

In addition, through the use of focus groups, it was discovered that the most important feature a university had to offer was a warm, approachable and caring faculty. A faculty with which students would feel comfortable interacting.

So another goal became to establish an image that says that you can learn from dedicated professors who care, in an economically accessible, geographically accessible university, Valencic said.
Target markets were established, such as high school students and current CSU students. A media placement professional was chosen as well as a production company to work with the Department of Public Relations and Publications.

College deans were asked to suggest professors who, based on enthusiasm and attitude, would transfer well to radio and TV. Articulation and positive attitude were key qualities, said Johnston. To date, 14 professors have appeared, representing all of the colleges. The ads are done interview style. Questions are asked off camera and the person responds. This is a relaxed casual style, Johnston said, and it is the best technique to show the desired traits.

The professors were given points to consider and were aware of the questions that would be asked, but the interviews were not scripted, Johnston said. A spring follow-up study was done to determine CSU’s current standing among its key audiences, to measure changes from the 1995 study, and to provide direction for future CSU communication efforts.

Telephone interviews were conducted with CSU students, high school students and guidance counselors, business leaders and others. According to the study, CSU now enjoys the highest advertising recall of all Northeast Ohio universities. In addition, according to Johnston, CSU’s recognition was up in every measured audience category.

The lowest rise was the business community, but, as this had been anticipated, the marketing team was already re-focusing the campaign to increase its reach to this audience, Johnston added.
Stage II, as this segment is called, is still in the testing phase, Valencic said, but a preview was shown to the board’s marketing committee at its March 22 meeting.

Two prototypes were shown, one designed for business media such as Crain’s Cleveland Business, CNN and CNBC, and one designed for more general media such as The Plain Dealer and billboards.

The re-study showed that awareness in the business community rose from 13 percent to 20 percent between 1995 and 1999, but Johnston said a Stage II goal is to increase that figure. “We want to reach more opinion leaders, stressing the advantages of the various partnerships available through CSU. Those partnerships create a cycle involving corporate leaders, alumni and students.”

The prototypes used a local industry, a recent grad, a successful alum and a professor to illustrate how the cyclical partnership comes to fruition. The ads are designed to highlight the successful working partnership between CSU students, alumni and the business community, Valencic said.

CSU is not alone in its ad campaign efforts. An article appearing in the Feb. 17 issue of The Akron Beacon Journal featured examples of ads from Miami University, University of Akron and Kent State University. Campaign goals varied from image makeover to increasing minority applications.

The article cited several reasons for this increase in advertising, including rising competition in the higher education marketplace and the desire to attract higher-caliber students and faculty.

Actor Drew Carey to speak at commencement May 7

The 2000 commencement will be held on Sunday, May 7 at the CSU Convocation Center. The first ceremony will begin at 9:30 and will feature Drew Carey as the keynote speaker. Carey, originally from Cleveland, has found much success as a comedian and actor with two hit television shows, “The Drew Carey Show” and “Whose Line is it Anyway?”

This past Cleveland Comedy Club member’s career includes entertainment-related roles encompassing that of an author, stand-up comic, producer, and an upcoming role as the title character in a television musical, “Geppetto.”

Before breaking into the arena of entertainment, Carey served in the United States Marine Corp Reserves. This is said to be where he took on the trade mark look of a military buzz and black wide-rimmed glasses.

Carey will also be receiving an honorary degree from Cleveland State University at the ceremony. The second ceremony will begin at 2 p.m. and feature Jeanette Grasselli Brown as the keynote speaker. Brown will also be receiving an honorary degree from the university.

Brown worked in industrial research for 38 years as the director of corporate research for BP America. In 1995, she was appointed to the Ohio Board of Regents, the coordinating body for all higher education in the State of Ohio by Governor Voinovich.

Brown has also served on the Boards of the Musical Arts Association, The Great Lakes Science Center, The Cleveland Clinic Foundation, The Holden Arboretum, Mar-tha Holden Jennings Foundation, Inventure Place, and the Cleveland Scholarship Programs, Inc. where she chairs the Board of Trustees.

In addition to the hono-rary degree she will receive from Cleveland State, Brown holds eight other honorary doctorates of science. Larry Robinson, Robert P. Madison, FAIA, Congressman Chung-Won Suh, and Senator Grace L. Drake will also speak at the commence-ment ceremonies and will receive honorary degrees as well.

The Cleveland Stater
is a laboratory newspaper put out by students enrolled in media writing classes and a special topics class in the Department of Communication at Cleveland State University.
We are located in:
Music and Communication 244
Department of Communication
Cleveland State University
2001 Euclid Ave.
Cleveland, Ohio 44115
Phone: (216) 687-5094
Fax: (216) 687-5588
The Adviser can be reached at (216) 687-4642 or at b.clapp@csuohio.edu
For comments or suggestions email us at: cleveland.stater@csuohio.edu

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