NOON@NANCE:Marketing innovation

November 9, 2006: Product And Service Innovation

New products and services generate revenues and competitive advantage. For many organizations new product and service innovation is the engine powering long term success.

• Time: 11:30-1:00
• Complimentary Admission
• Location: 1860 E. 18th Street, Cleveland, OH, Room 118

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Please join us on Thursday, November 9, 2006 for a spirited discussion on Product and Service Innovation. We will discuss how companies in Northeast Ohio are dealing with these important challenges.

• Product Ideation.  How do you create an environment that produces a steady stream of great new product/service ideas?

• Idea Screening.  How do you tell the difference between a great idea and a not so great idea?
• Test Marketing.  Identifying the right test market is necessary to evaluate and adjust your marketing strategy.  A look at web-based tools that can help lower testing costs.

Panelists

• Audrey Markowitz (Market Research, Rubbermaid, Inc.)
• Chris Varley (Vice President Innovation and Communications, NorTech)
• Jay Yoo (Founder, Koyono, Inc.)

Moderator

• Jim D Orazio (Faculty Member, Nance College of Business and
  President, Practical Web Strategies)

Please join the hundreds of professionals and students have made Noon@Nance part of their Thursday schedule and learn more about current trends and best practices in marketing

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