Department of Marketing

Noon@Nance

September 18,2008: 11:30 p.m.-1:30 p.m.
Creating a WOW Customer Experience - Part 1
The Customer Experience Defined

Many of the world's best companies have begun to focus on creating a 'WOW" customer experience to create perceived value and to foster brand preference. Our panel will discuss how our organization can define and improve your customer's experience. This approach, done well, will result in increase in profitability, brand loyalty, employee retention and customer satisfaction

Jennifer Downney, President of Ambiance, will help us define the customer experience. For 27 years, Ambiance has been dedicated to providing an exquisite shopping experience to their customers. They have focused on making sure that our customers are made to feel comfortable, welcome and appreciated. This results have been notioced. Ambiance has won a "World Class Customer Service" award two years running.

Key topics include:

  • How to define the customer experience and customer expectations
  • How to create a unique and memorable customer experience
  • The difference between a good customer experience and good customer service
  • How to measure the impact and effectiveness of the customer experience

Location

This free discussion and networking event will be held at the Maxine Goodman Levine College of Urban Affairs, located at 1717 Euclid Ave, in the Bonda Room (UR254).

Lunch & Learn

Attendees are welcome to bring their lunches; light refreshments will also br provided by the sponsors, Cleveland State's Department of Marketing and the student chapter of the American Management Association.

Be part of a lively discussion that may help you identify a source of competitive advantage for your company.

Register Now

To register, visit www.csuohio.edu/business/noon/reg.html

For More Information

Contact our event moderator, Jim D’Orazio at j.dorazio@csuohio.edu

engaged learning
Mailing Address
Cleveland State University
2121 Euclid Avenue, BU 460
Cleveland, OH 44115-2214
Campus Location
Monte Ahuja Hall, Rm. 460
1860 East 18th Street
Phone: 216.687.4771
Fax: 216.687.5135
marketing@csuohio.edu


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