A series of interactive panel discussions on current trends and best practices in business

Creating Your Online Marketing Strategy

Best Practices have been established and trends have emerged with the use of some of the “new” internet technologies. This year’s program will look at how businesses can create effective online marketing strategies that support their business goals.

Time: 11:30 a.m. to 1:30 p.m.
Location: Levin College of Urban Affairs, 1717 Euclid Avenue, Room 254

September 10, 2009: Consumer Behavior

Every aspect of the consumer decision making process has been impacted by the Web. Join us for a spirited discussion of what those changes are and how they impact a business. A look at consumption of media, alternative search and evaluation and post purchase support.

Panelists:
Linda Nawrocki-Director of Internet Strategy Optiem
Lev Gonick-Vice President for Information Technology Services, Chief Information Officer, Case Western Reserve University

November 12, 2009: Broadcasting, Content Creation and Branding

Companies have the opportunity to broadcast their message in a variety of new ways. Creative companies are using blogging, podcasting and online video to develop their own “media channels”. Learn how to use multimedia solutions to capture user attention, and to increase traffic and conversion from two of Northeast Ohio’s best broadcast professionals.

Panelists:
Denise Polverine, Editor-in-Chief, Cleveland.com and OhioHSSports.com
Dan Hanson, The Great Lakes Geek

February 11, 2010: Online Advertising

A fast paced look at rich internet applications and the difference between contextual and behavioral based ad campaigns. How should you spend your advertising dollars?

April 6, 2010: Joining the Online Conversation

The buzz this year is all about social media. Companies are all a-Twitter about it but what are the best practices and strategies that will make social media a good investment for your company?

Moderator

Sessions are moderated by Jim D’Orazio, Term Instructor at Cleveland State University and President of Practical Web Strategies. Jim teaches courses in Internet Marketing, Marketing Strategy and The Business Environment at the Nance College of Business. His company works with small to mid-sized companies to develop effective internet business strategies.

Sponsors

The Department of Marketing and CSU's Student Chapter of the American Marketing Association

Register Now

To register, visit www.csuohio.edu/business/noon/reg.html

For More Information

Contact our event moderator, Jim D’Orazio at j.dorazio@csuohio.edu