Department of Marketing

Afternoons@Ahuja

A series of interactive panel discussions on current trends and best practices in business

Check back for the 2013-2014 Academic Year events. Read a description of our highest rated 2012-2013 event below!

Entertainment and Event Marketing in Northeast Ohio

Clevelanders have a tremendous amount of entertainment options. There is a burgeoning culinary scene, an active live music/concert schedule and of course there are our professional sports teams. How are marketers grabbing attention and customers in this hyper-competitive atmosphere? Join us to hear about the current trends and best practices in entertainment and event marketing.

Panelists:

Zack Bruell, Award Winning Chef and Restaurateur
Parallax, Table 45, L’Albatros, Chinato’s and Cowell & Hubbard have been a key part of the exploding culinary scene in Cleveland. Cleveland Magazine credited chef and restaurateur Zachary Bruell with breaking down the barriers of traditional restaurants in Cleveland and introducing the area to emerging West Coast trends of bistro dining and fusion cuisine. Bruell’s Z Contemporary Cuisine laid the groundwork for most of the trendy, white-tablecloth eateries in Cleveland today, the magazine declared.

Curtis Danburg, Senior Director Communications, Cleveland Indians
Curtis Danburg will be entering his 18th season with the Cleveland Indians where he oversees Corporate Communications, Baseball Information, Broadcasting, Digital Media and Digital Assets (historical archiving, photography, digital signage). He began his career with the organization spending three years of interning in the Indians Media Relations Department before becoming a full-time member of Media Relations in 1998. He transitioned in 2005 to lead Corporate Communications and Digital Media, areas still under his direction. He also spent seven seasons (2005-2011) overseeing Creative Services for the Indians before being promoted to a leadership role with the entire Communications division in 2011. A native of Mentor, OH, Curtis graduated from Bowling Green State University in 1996, majoring in Sports Management. He serves as a Board Member for Guidestone Ohio and Baseball Heritage Museum. Curtis and his wife, Danielle, reside in Fairview Park, OH with their two children Tyler and Hannah.

Chris Lesko, Senior Director of Event Marketing, Quicken Loans Arena
As the Senior Director of Event Marketing for the Cleveland Cavaliers and Quicken Loans Arena organization, Chris Lesko is responsible for managing the advertising, marketing and promotional campaigns for all events that take place at “The Q”. Lesko started with the organization in 1994 as a marketing coordinator and helped open downtown Cleveland’s new sports and entertainment venue Gund Arena (now Quicken Loans Arena) in October of that year. Soon afterwards she was promoted to Director of Advertising and was responsible for creating and overseeing the advertising and promotional campaigns for both the Cavaliers and arena events for 17 years. Today, as Senior Director of Event Marketing, Lesko’s focus is on Quicken Loans Arena’s ever-growing success of attracting major concerts, family shows and signature sporting events to Cleveland. Currently she is working on a host of concerts coming to the building this spring and summer as well as the Mid-American Conference Basketball Tournament. A native of northeast Ohio, Chris graduated from Baldwin-Wallace College with a B.A. in business with an emphasis in marketing. She is active with local environmental causes and is a member of the Quicken Loans Arena “Eco-Maniacs as well as a member of the board for the Cavaliers Youth Fund Golf Classic. Chris resides in Westlake with her husband and four children.

Key Topics Include:

  • How to manage multiple brands and co-branding
  • How to identify and target multiple market segments at one location
  • The path to creating a vital entertainment culture/district
  • Cooperation, competition or co-opetition?

Moderator

Sessions are moderated by Jim D’Orazio, Instructor at Cleveland State University and President of Practical Web Strategies. Jim teaches courses in strategic online marketing, marketing strategy and corporate social responsibility at the Monte Ahuja College of Business. His company works with small to mid-sized companies to develop effective internet business strategies.

Sponsors

The Department of Marketing and CSU's Student Chapter of the American Marketing Association

For More Information

Contact our event moderator, Jim D’Orazio

engaged learning
Mailing Address
Cleveland State University
2121 Euclid Avenue, BU 460
Cleveland, OH 44115-2214
Campus Location
Monte Ahuja Hall, Rm. 460
1860 East 18th Street
Phone: 216.687.4771
Fax: 216.687.5135
marketing@csuohio.edu


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