Creating a WOW Customer Experience - Part 3
The Online Customer Experience

Jon Eggleton of American Greetings Interactive, and Larry Wiseman, Director of E-commerce for Things Remembered will lead a discussion of the online customer experience. Increasingly customer interaction has moved to the online space.  Learn what two of Northeast Ohio’s leading companies are doing to create a memorable online experience.

Key topics include:

• How to create a unique and memorable online customer experience
• When and how to personalize and customize the customer experience and provide exceptional customer service
• How to improve conversion and retention rates
• How to measure the impact and effectiveness of the online customer experience

Panelists

Jon Eggleton is a marketing & e-commerce executive with extensive experience in multi-channel acquisition and retention.  He has worked in the interactive space since early 1998, having held various management roles in the E-Commerce divisions of large retail brands such as OfficeMax, Things Remembered, and the Home Shopping Network (HSN).  He is currently responsible for all cross-marketing, customer service, and ancillary revenue initiatives for the AG.com division of American Greetings Interactive.  A Cleveland native, Jon also serves as President of The Web Association, a Northeast Ohio-based trade organization, and on the Advisory Board of Cuyahoga Community College's Interactive Media program.  He and his wife, Shannon, reside in Bay Village.

Location

This free discussion and networking event will be held at the Maxine Goodman Levine College of Urban Affairs, located at 1717 Euclid Ave, in the Bonda Room (UR254).

Lunch & Learn

Attendees are welcome to bring their lunches; light refreshments will also br provided by the sponsors, Cleveland State's Department of Marketing and the student chapter of the American Management Association.

Be part of a lively discussion that may help you identify a source of competitive advantage for your company.

Register Now

To register, visit www.csuohio.edu/business/noon/reg.html

For More Information

Contact our event moderator, Jim D’Orazio at j.dorazio@csuohio.edu