News & Announcements

New for Spring 2016 - INB/MKT 493 Multicultural Marketing

Position yourself as a marketer who can connect with the United States multicultural consumer. Learn how to develop strategic messaging that translates into successful campaigns with INB or MKT 493: Multicultural Marketing.

Hispanics, African-Americans and Asian-Americans are now over 37% of the U.S. population - and by 2060, they will be over 50%. Multicultural buying power is only increasing and many major companies have adopted a multicultural focus for their marketing and advertising efforts.

Enroll today on CampusNet or contact Dr. Neleen Leslie for additional details at n.leslie@csuohio.edu.