Marketing Analysts from the Center for Marketing Research (CMR) at the Monte Ahuja College of Business will be enjoying the spectacle of the Cleveland Tall Ships Festival with the end goal of helping the Rotary Club better market this incredible event. Consumer data showing who attends the festival and why had never before been gathered, making marketing the festival, held every three years, a challenge. During three days of the Festival, CMR analysts will conduct primary research to determine who attends the festival, why they attend and how they heard about it, among other demographic and psychographic information. Once the data has been collected and analyzed, the Center will present a report to the Rotary Club outlining the findings, explaining its significance and making recommendations for future marketing strategies of the Tall Ships Festival.
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