One of the benefits of studying in an urban University is the opportunity to work with some of the major organizations that make up a city's cultural scene. During the Spring 2013 semester, an undergraduate marketing consulting class taught by Kim Ruggeri, lecturer in the Department of Marketing at CSU's Monte Ahuja College of Business, is developing marketing plans for The Members of The Cleveland Orchestra. In class, the students learn about marketing strategy and then apply what they have learned to the real-world project. Throughout the semester, they have been working directly with violinist, Scott Weber, who has been providing insights and information about the Orchestra and its activities.
During the semester-long project, the students are executing marketing research in different communities around Cleveland with the goal of recommending an ideal neighborhood where The Members of the Orchestra can hold free performances over the course of a year. Through the performances The Members of the Orchestra hope to further connect with the community and expose an expanded audience to their music. Based on research findings, the class will develop full marketing plans with creative and media recommendations to promote the performances. The students will present their recommendations to a panel of Cleveland Orchestra musicians at the end of the semester. Ultimately, The Members of the Orchestra hope to execute some of the student recommended ideas. Said Ruggeri, "The class is an excellent opportunity for students to learn about marketing strategy and apply it to the marketing efforts of an exceptional organization."
If you have questions about this project or are looking to get marketing students involved in your organization, please contact Kim Ruggeri.