Students in the CSU chapter of the American Marketing Association (AMA) received an Honorable Mention for participating in the annual International Collegiate Case Competition held by the Collegiate Chapters Council of the AMA. An Honorable Mention means that our CSU team was selected as one of the top 20 entries out of 61 total entries. This was the first time in many years that CSU entered the competition.
Started in 1986-87, the International Collegiate Case Competition is a yearlong event for top marketing students to work on a real-world marketing challenge submitted by a sponsoring organization. The objective of this year's competition was to gather information and make marketing recommendations to Donate Life America. Donate Life America is a 501(c)3 non-profit organization whose goal is increasing the number of organ, eye and tissue donations nationwide. The students prepared a situation analysis, executed marketing research and wrote an integrated marketing communications plan to increase organ donations among an 18-24 year old audience. Through solid marketing research that was gathered throughout the entirety of Fall semester, the students were able to develop very smart and creative recommendations that Donate Life America would be able to execute.
Although they will not be presenting, several students will travel to the AMA International Collegiate Conference in New Orleans to participate in other competitions.
Many CSU AMA students were involved with the case competition, but eight students truly stood out for their outstanding efforts:
Said Kim Ruggeri, Lecturer in the Department of Marketing and Faculty Advisor, "Michael Wachter and I worked very closely with this team during the semester and we are both thrilled with this outcome."
Congratulations to our marketing students and advisors for an excellent job!
For more information on the CSU chapter of the American Marketing Association, please contact Kim Ruggeri.