Marketing

Department of Marketing

 

Mission Statement

The Department of Marketing is committed to cultivating an experientially based, hands-on, applied learning environment for the study, teaching, research, and practice of marketing. The Department will strive to foster a relationship-marketing focus in its mission of teaching, research, and service directed to students, faculty, alumni, the business community, and the marketing profession.

 

Vision Statement

The Department of Marketing's differential advantage will be based on the development of superior relationships among students, faculty, and the business community by focusing on its core competency of acquiring and disseminating knowledge through active, experimental methods of research and teaching. The vision for the department recognizes the ongoing paradigm shift in marketing from a transactional to a relationship orientation. It thus places value on the recruiting, as well as the retention, of students and the strengthening of relationships with the business community.

 

Academic Programs

1.1 Bachelor of Business Administration - Major in Marketing
1.2 Bachelor of Business Administration - Major in International Business

2.1 Minor in Marketing - For Business and Non-Business Students
2.2 Minor in International Business - For Business and Non-Business Students

3.1 Master of Business Administration (MBA) - Specialization in Marketing
3.2 Master of Business Administration (MBA) - Specialization in International Business

4.1 Doctor of Business Administration (DBA) - Specialization in Marketing
4.2 Doctor of Business Administration (DBA) - Specialization in Global Business

5.1 Graduate Certificate in Marketing Analytics
5.2 Graduate Certificate in Global Business
5.3 Undergraduate Certificate in Global Business
5.4 Undergraduate Certificate in Arts Management
5.5 Undergraduate Certificate in Multimedia Advertising

 

Academic Programs

1.1 Bachelor of Business Administration - Major in Marketing
1.2 Bachelor of Business Administration - Major in International Business

2.1 Minor in Marketing - For Business and Non-Business Students
2.2 Minor in International Business - For Business and Non-Business Students

3.1 Master of Business Administration (MBA) - Specialization in Marketing
3.2 Master of Business Administration (MBA) - Specialization in International Business

4.1 Doctor of Business Administration (DBA) - Specialization in Marketing
4.2 Doctor of Business Administration (DBA) - Specialization in Global Business

5.1 Graduate Certificate in Marketing Analytics
5.2 Graduate Certificate in Global Business
5.3 Undergraduate Certificate in Global Business
5.4 Undergraduate Certificate in Arts Management
5.5 Undergraduate Certificate in Multimedia Advertising