A tactical approach is discussed to enable effective global market entry strategies and provide companies with the skills, resources and expertise needed to be successful in the international market. A comprehensive worldwide strategy will enable companies to take advantage of the opportunities and conquer challenges offered by various countries.
Various topics will be discussesd, these include:

• Market entry options
• Different entry strategies
• Global strategy development
• Selection of a target market
• Resources required

More Information

For further information on the GlobalReach Program Series, contact the Global Business Center at (216) 687-4750 or m.herlevi@csuohio.edu.

Registration

Register online at: http://www.csuohio.edu/business/global/reach/reach_reg.html

Register by phone at 216.687.4750 or fax the completed registration form to 216.687.9331 or mail it to Cleveland State College of Business Administration, 2121 Euclid Ave., BU 327, Cleveland, OH 44114.