Business Career Connection

Spotlight Major: Marketing and International Business

Get an insiders look at the third event from Anna Gibson, Diversity Programs Specialist at the Monte Ahuja College of Business.

On Thursday, January 30, 2014 from 12:00 – 1:30 p.m., students, faculty, staff and business professionals gathered together in the Board Room for the second event in the Career Connection Series. Faculty and staff included Jennifer Redmon, Academic Advisor and Nate Ward, Director of the International Trade Assistance Center.  Lunch was provided and the Q&A panel discussion got started after I gave a brief overview of the program and introduced the panelists (half of whom are CSU Alumni).

The panelists were eager to share their insight into the career options for students who major in Marketing & International Business, linking the major to specific industries and career paths. They talked about their own career paths, desired employment skill sets for a career in Marketing or International Business, diversity in the workplace, and building a well-rounded foundation for career success. Some take-aways that the students in attendance left with include:

  • The idea of "story telling";
  • The importance of having foreign language skills;  
  • Knowing how to network yourself using websites such as LinkedIn; and
  • Speaking with people who work in the field you would like to have a career in.

With frequent questions from the audience, the panel discussion became an interactive conversation between the panelists and the students. After the Q&A panel discussion was over, the panelists spent some time talking to students one-on-one.

Surveys taken during the event revealed that the students who attended:

  • Have a better understanding about possible career options and employment skills necessary for this major.
  • Found that the Q&A panel discussion was useful in learning more about this major.
  • Indicated that they want to learn more about this major.
  • Now know more about diversity in the workplace than before attending.
  • Plan to attend one or more future events in the series.

We would love to hear more feedback about the event so that we can better gauge its success. If you attended, please answer this short 10-question survey: https://www.surveymonkey.com/s/FB8WBDJ 

In addition to being entered to win a CSU Bookstore gift card, students who complete the survey will also receive the assessment career skills quiz. Just make sure to give your name and email address when you fill out the survey. 

To set up an appointment to meet with the Academic Advisor for Marketing & International Business, visit: http://www.csuohio.edu/business/academics/undergraduate/ugrad_advisingteam.html or stop in the Academic Advising Center in Monte Ahuja Hall, Room 219.

For more information about the International Trade Assistance Center, visit: http://www.csuohio.edu/business/global/ITAC/ or stop in the The Global Business Center in Monte Ahuja Hall, Room 327.

If you are interested in following up with the panelists, they have supplied the following contact information. Thank you to all the students, faculty, staff and business professionals who attended! I am excited to see both new and familiar faces at the next event in the series, Spotlight Majors: Finance and Business Economics, on Tuesday, February 25, 2014.

Panelist Contact Information

Kevin Metz
Kevin.Metz@Moen.com
440-962-2000 x2297

Jennifer Zuckerman Moran
j.b.moran@csuohio.edu

Silvana Ochoa
silvie.ochoa@gmail.com

Steven Ross
steven.ross@sdpmna.com
440-238-2810

Photos

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marketing career connection marketing career connection
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engaged learning

Undergraduate Advising Center

Mailing Address
Cleveland State University
2121 Euclid Avenue, BU 219
Cleveland, OH 44115-2214
Campus Location
Monte Ahuja Hall, Room 219
1860 E. 18th Street
Cleveland,OH 44115-2214
Phone: 216.687.3729
cba_advising@csuohio.edu


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