Department of Marketing

Department of Marketing: Faculty Publications

Bob A. Cutler

Javalgi, R. G., Cutler, B. D., Young, R. B. (2005). "The Influence of Culture on Services Marketing Research: Guidelines for International Marketers". Services Marketing Quarterly, 27(2), pp. 103-121.

Ashutosh Dixit

Dixit, A., Chintagunta, P. (2007). Learning and Exit of New Entrant Discount Airlines from City-pair Markets. Journal of Marketing, 71, 150-168.

Dixit, A.,Gundlach,G.,Malhotra,N.K., and Allvine, F.C.(2006). Aggressive and Predatory Pricing: Insights and Empirical Examination of the Airline Industry,Journal of Public Policy and Marketing, 25(2), 172-187.

Cross, R. G., Dixit, A. (2005). Customer-centric pricing: The surprising secret for profitability. Business Horizons / Elsevier Science, 48(6), 483-491.

Dixit, A., Braunsberger, K., Zinkhan, G. M., Pan, Y. (2005). Information technology-enhanced pricing strategies: managerial and public policy implications. Journal of Business Research / Elsevier Science, 58(10), 1169-1177.

Close, A. G., Dixit, A., Malhotra, N. K. (2005). Chalkboards to Cybercourses: The Internet and Marketing Education. Marketing Education Review / CTC Press, 15(2), 82-94.

Amit K. Ghosh

Javalgi, R. G., Whipple, T. W., Ghosh, A. K., Young, R. B. (2005). "Market orientation, strategic flexibility, and perforrmance: implications for services providers. Journal of Services Marketing, 19(4), pp.212-231.

Elad Granot

Granot, Elad, Henry Greene and Thomas G. Brashear-Alejandro "The Consumer and Her Decisions: the Emergence of Brand Driven Retail Experience" Journal of Business Research (forthcoming)

Granot, Elad, Shelly Freyn, Thomas G. Brashear-Alejandro, and Moty Avisar (2007), "Animated At-Retail Marketing Displays: Technological Advances, a Conceptual Model, and Research Propositions" Proceedings of the Annual Conference of the Society of Marketing Advances 2007, San Antonio, TX.

Asare, Anthony, Elad Granot, and Thomas G. Brashear-Alejandro (2007), "Technology Adoption in Supply Chains:  Does Channel Orientation Matter?" Proceedings of the 2007 Relationship Marketing Summit, Buenos-Aires, Argentina.

Granot, Elad and Thomas G. Brashear-Alejandro (2007), "From Luxury to Populence: Inconspicuous Consumption as Described by Female Consumers" Proceedings of the 2007 North American Conference of the Association for Consumer Research, Memphis, TN.

Granot, Elad (2007), "The Beachwood Business Development Center: A Gap Analysis and Framework for Regional Economic Development" Proceedings of the Annual Conference of the Eastern Academy of Management 2007, New Brunswick, NJ.

Granot, Elad, Henry Greene and Thomas G. Brashear-Alejandro (2006), "The Consumer and Her Decisions: the Emergence of Brand Driven Retail Experience" Proceedings of the Annual Conference of the Society of Marketing Advances 2006, Nashville, TN.

Granot, Elad, and Thomas G. Brashear-Alejandro (2006), "Bling Bling: A Hermeneutic Phenomenology of Urban American Luxury." Consumer Culture Theory Conference Proceedings 2006, Russell Belk, editor: Notre Dame, IN.

Granot, Elad, and Henry Greene (2005), "A Structural Guide to Interviewing as Qualitative Marketing Research" Academy of Marketing Science Annual Conference Proceedings 2005, Harlan Spotts, editor, Academy of Marketing Science: Coral Gables, FL.

Andrew Gross

Gross, A. C., Poor, J. (2007). Human Resource Management in Central Europe. Management Consultant International, na(209), 2-12.

Gross, A. C., Susbauer, J., Poor, J., Roberson, M., Farkas, F., Karoliny, M. (2007). Human Resource Management in Central Europe (vol. 6). IBEC / SFU: International Business & Economy Conference.

Scherer, R. F., Gross, A. C., Javalgi, R. G., Poor, J. (2006). "Management consulting goes international: Exploring historical and regional trends". Honolulu, HA: Proceedings of the Fifth International Business and Economy Conference.

Gross, A. C., Long, K. (2006). Windows and Doors Around the World- The Global Market for Fenestration Products. Business Economics, 42(1), 66-74.

Gross, A. C., Javalgi, R. G., Scherer, R. F., Poor, J. (2006). Emerging Enterprises in Central Europe (vol. 20). Chicago, IL: UIC UIC 20th Conference on Marketing & Entrepreneurship.

Gross, A. C., Meredith, L., Solymossy, E. (2006). Relationship Marketing in the Public and Nonprofit Sector: The Case of Universities, Graduates, and Alumni Associations (Annual, vol. Vth, pp. 319-332). RISOPRINT for AIMPN: Vth Congress of the Public and Non-Lucrative Marketing International Association.

Gross, A. C., Deneen, M. A. (2006). The Global Market for Power Tools. Business Economics, 41(3), 66-73.

Gross, A. C., Deneen, M. A. (2006). "The U.S. Market for Power Lawn and Garden Equipment". Business Economics, pp. 62-67.

Gross, A. C., Javalgi, R. G., Joseph, B., Hester, E., Deneen, M. (2005). "Analyzing and Forecasting Global Industrial Markets and Case Studies". Toronto: Administrative Science Association of Canada, Proceedings.

Javalgi, R. G., Scherer, R., Khare, V. P., Gross, A. C. (2005). An Empirical Assessment of French Consumer Ethnocentrism. Proceedings of the National Business and Economics Society.

Gross, A. C., Pioche, V., Javalgi, R. G., Scherer, R. F. (2005). "An Application of the Consumer Ethnocentrism Model to French Consumers". International Business Review, 14(3), pp. 325-344.

Scherer, R. F., Javalgi, R. G., Khare, V. P., Gross, A. C. (2005). "An empirical assessment of French consumer ethnocentrism". Proceedings of the National Business and Economics Society.

Gross, A. C., Deneen, M. (2005). "The Global Market for Water Treatment Products". Business Economics, 40(1), pp. 50-56.

Rajshkhar (Raj) Javalgi

Scherer, R. F., Owen, C. L., Javalgi, R. G. (2007). "Success strategies for expatriate women managers in China. Review of Business, 27(3), pp.24-31.

Scherer, R. F., Kuznik, S., Javalgi, R. G., Losada, A. (2006). "Factores determinantes de la orientacion emprendedora y sus efectos en el rendimiento de las escuelas de negocios". Comunicacion y Pluralismo, 2, pp. 165-183.

Scherer, R. F., Gross, A. C., Javalgi, R. G., Poor, J. (2006). "Management consulting goes international: Exploring historical and regional trends". Honolulu, HA: Proceedings of the Fifth International Business and Economy Conference.

Scherer, R. F., Sanchez, C., Javalgi, R. G., Pradenas, L., Parada, V. (2006). "Perceptions of women as managers in Chile, China, and the United States: The effect of level of socio-economic development". Montevideo: Proceedings of the Thirteenth Latin-Iberian-American Congress of Operations Research.

Javalgi, R. G., Kim, S., Lundstrom, W. J., Wright, R. F. (2006). Toward the Development of an Integrative Framework of Subsidiary Success: A Synthesis of the Process and Contingency Models with the Strategic Reference Points Theory. Thunderbird International Business Review/Wiley Periodicals, 48(6), 843-866.

Gross, A. C., Javalgi, R. G., Scherer, R. F., Poor, J. (2006). Emerging Enterprises in Central Europe (vol. 20). Chicago, IL: UIC UIC 20th Conference on Marketing & Entrepreneurship.

Scherer, R. F., Javalgi, R. G., Wickramasinghe, N., Sharma, S. K. (2005). "An assessment and strategic guidelines for developing e-commerce in the Asia-Pacific region". International Journal of Management, 22(4), pp. 523-531.

Gross, A. C., Javalgi, R. G., Joseph, B., Hester, E., Deneen, M. (2005). "Analyzing and Forecasting Global Industrial Markets and Case Studies". Toronto: Administrative Science Association of Canada, Proceedings.

Scherer, R. F., Owen, C. L., Javalgi, R. G. (2005). "Chinese perceptions of female managers: Implications for the success of female expatriate managers". Proceedings of the Academy of International Business Northeast.

Javalgi, R. G., Whipple, T. W., Ghosh, A. K., Young, R. B. (2005). "Market orientation, strategic flexibility, and perforrmance: implications for services providers. Journal of Services Marketing, 19(4), pp.212-231.

Scherer, R. F., Javalgi, R. G., Young, R. B. (2005). "Qualitative research and global consumer behavior: Cross-cultural issues, directions, and recommendations for marketers". Montreal: Proceedings of the Third Royal Bank International Research Seminar.

Scherer, R. F., Javalgi, R. G., Radulovich, L. P., Pendelton, G. (2005). "Sustainable competitive advantage of internet firms: A strategic framework and implications for global marketers". International Marketing Review, 22(6), pp. 658-672.

Scherer, R. F., Javalgi, R. G., Todd, P. R. (2005). "The dynamics of global e-commerce: An organizational ecology perspective". International Marketing Review, 22(4), pp.420-435.

Journal Article (Published)
Javalgi, R. G., Cutler, B. D., Young, R. B. (2005). "The Influence of Culture on Services Marketing Research: Guidelines for International Marketers". Services Marketing Quarterly, 27(2), pp. 103-121.

Javalgi, R. G., Scherer, R., Khare, V. P., Gross, A. C. (2005). An Empirical Assessment of French Consumer Ethnocentrism. Proceedings of the National Business and Economics Society.

Scherer, R. F., Javalgi, R. G., Tukel, O., Bryant, M. (2005). Challenges of AACSB International Accreditation for Business Schools in the United States and Europe. Thunderbird International Busines Review/ John Wiley & Sons, Inc., 47(6), 651-669.

Gross, A. C., Pioche, V., Javalgi, R. G., Scherer, R. F. (2005). "An Application of the Consumer Ethnocentrism Model to French Consumers". International Business Review, 14(3), pp. 325-344.

Scherer, R. F., Javalgi, R. G., Khare, V. P., Gross, A. C. (2005). "An empirical assessment of French consumer ethnocentrism". Proceedings of the National Business and Economics Society.

Rama Jayanti

Jayanti, Rama K. and Jagdip Singh, "Pragmatic Learning Theory: Distributive Consumer Learning in Online Communities," Conditionally Accepted Journal of Consumer Research. (download download PDF)

Jayanti, Rama K. and Thomas W. Whipple (2008)," Like Me..Like Me Not: The Role of Physician Likeability in Service Evaluations,” Journal of Marketing Theory and Practice (Winter), 16:1, 79-86. (download download PDF)

Jagdip Singh, Rama Jayanti, Jean Kilgore, Kokil Agarwal, Ramadesikan Gandarvakottai (2005), “What Goes Around Comes Around: A Framework for Understanding Trust-Value Dilemmas of Market Relationships,” Journal of Public Policy and Marketing, (Spring), 24:1, 38-62. (download download PDF)

Jayanti, Rama K., Mary K. McManamon and Thomas W. Whipple (2004),"The Effects of Aging on Brand Attitude Measurement", Journal of Consumer Marketing, Vol. 21:4 (Summer/Fall), 264-273. (download download PDF)

Benoy Joseph

Javalgi, R., Joseph, W.B., and LaRosa, R. "Cross-cultural Marketing Strategies for Delivering Knowledge-based Services in a Borderless World: The Case of Management Education," Journal of Services Marketing. In press.

Conference Presentation
Joseph, W. B., Javalgi,R., and Swaminathan, F.(2006). "India's Global Competitiveness in E-Business: Challenges for a Leap-Frogging Economy". Kozhikode: Conference on Global Competitiveness.

Conference Proceeding (Published)
Gross, A. C., Javalgi, R. G., Joseph, B., Hester, E., Deneen, M. (2005). "Analyzing and Forecasting Global Industrial Markets and Case Studies". Toronto: Administrative Science Association of Canada, Proceedings.

Conference Proceeding (Published)
Joseph, B., Sutton, R. (2005). "Benchmarking of Management Education: Challenges and Opportunities." In D.Dogra, ed., Management Education--Issues & Predilections(New Delhi: FIIB International Conference), pp. 103-112.

William Lundstrom

Lundstrom, W. J., Mikhailitchenko, A. (2006). "Inter-Organizational Relationship Strategies and Management Styles in SME's: The U.S.-China-Russia Study". Leadership and Organizational Development Journal, 27(6).

Javalgi, R. G., Kim, S., Lundstrom, W. J., Wright, R. F. (2006). Toward the Development of an Integrative Framework of Subsidiary Success: A Synthesis of the Process and Contingency Models with the Strategic Reference Points Theory. Thunderbird International Business Review/Wiley Periodicals, 48(6), 843-866.

Lundstrom, W. J., LaRosa, R. (2006). "Applying CRM Strategies to the Legal Industry: Can They Make the Desired Difference". International Journal of Business Research.

Lundstrom, W. J., White, D. S. (2006). "Consumer Discontent Revisited". Journal of Academy of Business and Economics, 6(2).

Lundstrom, W. J., Gailey, E. (2005). "Dynamic Pricing and Revenue Management's Impact on CRM". Proceedings, 2005 Fordham Pricing Conference.

Lundstrom, W. J., White, S., Prentice, D. (2005). Exploring the Market Efficiency of New England Seafood Auctions. International Journal of Business Research/International Academy of Business and Economics - IABE.

Webb, M., Lundstrom, W. J. (2005). Internationalization of Doctoral Programs: Is Foreign-Made Better than Domestic?. Journal of Academy of Business and Economics/JABE, 5(1).

Lundstrom, W. J., Wright, R. F. (2005). The CRM Physician Interface: Toward a Model of Relationship Building. International Journal of Medical Marketing/Henry Stewart Publications, 5(4).

Lundstrom, W. J., White, D., Ariguzo, G. (2005). "Global Sourcing and U.S. Seafood Processors: A Discrimant Analysis". American Marketing Association/Academy of Marketing Joint International Conference, July 2005.

Lundstrom, W. J., Watkins, D. (2005). Social Cause Dissemination and Feedback using Multimedia and Internet-based Techniques: the Case for Equality in Education. Journal of Public Affairs/ John Wiley & Sons, Ltd., 5(1), 66-70.

Sreedhar R Madhavaram

Madhavaram, Sreedhar and Shelby D.Hunt (2008), ¿The Service Dominant Logic and a Hierarchy of Operant Resources: Developing Masterful Operant Resources and Implications for Marketing Strategy,¿ Journal of the Academy of Marketing Science, forthcoming.

Laverie, Debra A., Sreedhar Madhavaram and Robert E. McDonald (2008), ¿Developing a Learning Orientation in the Classroom: The Role of Team-Based Active Learning,¿ Marketing Education Review, forthcoming.

Freyn, Shelly and Sreedhar Madhavaram (2008), ¿Functional Food Products: Issues and Implications for Society and Firms,¿ American Marketing Association 2008 Winter Educators Conference.

Appan, Radha, Sreedhar Madhavaram, Vishag Badrinarayanan, and Indu Ramachandran (2008), ¿Effect of Valenced Ad Format on Implicit Brand Attitudes: The Case of Pop-ups,¿ 2008 NBES Conference.

Edison, Steve W., Shelby D. Hunt, and Sreedhar Madhavaram (2007), ¿Inducing Salespeople to Sell Proprietary Products: Do Transaction Cost Factors Hinder? Do Relational Factors Help?¿ Marketing Management Journal, 17 (1), pp. 1-14.

Robert E. McDonald and Sreedhar Madhavaram (2007), ¿Marketing of Professional Project Services: An Exploratory Study of the Role of Operant Resources in the Context of Architectural Firms,¿ Marketing Management Journal, 17 (1), pp. 95-111.

Robert E. McDonald and Sreedhar Madhavaram (2007), ¿What Firms Learn Depends on What Firms Know: The Implications of Prior Knowledge for Market Orientation,¿ Marketing Management Journal, 17 (1), pp. 171-183.

Madhavaram, Sreedhar and Vishag Badrinarayanan (2007), ¿Theoretical Foundations of Integrated Marketing Communication (IMC)," 2007 Academy of Marketing Science Annual Conference.

Hunt, Shelby D. and Sreedhar Madhavaram (2006), ¿Teaching Marketing Strategy:
Using Resource-Advantage Theory as an Integrative Theoretical Foundation,¿ Journal of Marketing Education, 28 (2), pp. 93-105.

Hunt, Shelby D., Dennis B. Arnett, and Sreedhar Madhavaram (2006), ¿Explanatory Foundations of Relationship Marketing Theory,¿ Journal of Business and Industrial Marketing, 21 (2), pp. 72-87.

Hunt, Shelby D., Dennis B. Arnett, and Sreedhar Madhavaram (2006), ¿For Dynamic Relationship Marketing Theory: A Reply to Rese,¿ Journal of Business and Industrial Marketing, 21(2), pp. 92-93.

Madhavaram, Sreedhar and Radha Appan (2006), ¿Marketing Strategy: The Role of Information Technology Enabled Capabilities,¿ in Bruce Walters and Zaiyong Tang (Eds.), IT-Enabled Strategic Management: Increasing Returns for the Organization, Idea Group: Hershey, PA.

Hunt, Shelby D. and Sreedhar Madhavaram (2006), ¿The Service-Dominant Logic of Marketing: Theoretical Foundations, Pedagogy, and Resource-Advantage Theory,¿ in Lusch, R.F. and Vargo, S.L. (Eds.), Toward a Service-Dominant Logic of Marketing: Dialog, Debate and Directions, Armonk, NY: M.E. Sharpe.

Madhavaram, Sreedhar and Vishag Badrinarayanan (2006), ¿Toward a Theory of Integrated Marketing Communication (IMC),¿ in Rabi Chatterjee, Jeff Inman, and R. Venkatesh (eds.), 2006 INFORMS Marketing Science Conference.

Madhavaram, Sreedhar and Robert E. McDonald (2006), ¿Metaphors and Sales Management: A Review and the Development of Knowledge Grafting as a Theoretical Metaphor for Knowledge-Based Sales Management Strategy,¿ in Greg W. Marshall and Judy Siguaw (eds.), 2006 Academy of Marketing Science Annual Conference.

Madhavaram, Sreedhar, Vishag Badrinarayanan, Robert E. McDonald (2005), ¿IMC and Brand Identity as Critical Components of Brand Equity Strategy: A Conceptual Framework and Research Propositions,¿ Journal of Advertising, 34 (4), pp. 69-80.

Edward Thomas

Kamath, R., Thomas, E. G., Carillo, G., Wang, Y. (2006). A Profile of the Marketing Professorate. Review of Business Research, VI(5), 171-184.

Marion Webb

Webb, M., Thomas, E. G. (2006). The Internationalization of Doctoral Business Programs: Private Versus Public Universities.  International Journal of Business Research/IJBR,
VI(3), 104-110.

Webb, M., Allen, L. (2005). A Global Survey of AACSB Accredited Doctoral Programs 2004. Journal of Teaching in International Business/Haworth Press, Inc., 16(3), 29-46.

Webb, M., Lundstrom, W. J. (2005). Internationalization of Doctoral Programs: Is Foreign-Made Better than Domestic?. Journal of Academy of Business and Economics/JABE, 5(1),
192-199.

Thomas Whipple

Jayanti, Rama K. and Thomas W. Whipple.  ¿Like Me¿Like Me Not: The Role of Physician Likeability on Service Evaluations,¿ Journal of Marketing theory and Practice, forthcoming.

Ghosh, Amit K., Rajshekhar G Javalgi, and Thomas W. Whipple.  "Service Strategies for Higher Educational Institutions Based on Student Segmentation,¿ Journal of Marketing for Higher Education, 17 (2), forthcoming.

Dixit, Ashutosh, Thomas W. Whipple, George Zinkhan, and Edward Gailey.  ¿A Taxonomy of
Information Technology Enhanced Pricing Strategies,¿ Journal of Business Research, forthcoming.

Mikhailitchenko, Andrei and Thomas W. Whipple.  ¿Modeling the Effects of Culture-Related Variables on the Attitude Towards Advertising: a USA-Russia-Iran Study,¿ Journal of East-West Business, 12, nos. 2 & 3 (2006): 39-59.  (Applied)

Javalgi, R. G., Whipple, T. W., Ghosh, A. K., Young, R. B. (2005). "Market orientation, strategic flexibility, and perforrmance: implications for services providers. Journal of Services Marketing, 19(4), pp.212-231.

engaged learning
Mailing Address
Cleveland State University
2121 Euclid Avenue, BU 460
Cleveland, OH 44115-2214
Campus Location
Monte Ahuja Hall, Rm. 460
1860 East 18th Street
Phone: 216.687.4771
Fax: 216.687.5135
   (attn: Marketing)
marketing@csuohio.edu


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