Department of Marketing

Department of Marketing: Faculty Publications

Ashutosh Dixit

Sheth, J. N., Allvine, F. C., Uslay, C., & Dixit, A. (2007). Deregulation and competition: Lessons from the airline industry. London: SAGE publications Ltd.

Zhang, J., Dixit, A., Friedman, R. (2010). Customer Loyalty and Lifetime Value: An Empirical Investigation of Consumer Packaged Goods. Journal Of Marketing Theory and Practice, 18(2), 127-139.

Javalgi, R. G., Dixit, A., Scherer, R. F. (2009). Outsourcing to Emerging Markets: Theoretical Perspectives and Policy Implications. Journal of International Management/Elsevier Science, 15(2), 156-168.

Pendleton, G., Dixit, A., Lundstrom, W. J. (2008). Developing Creative Themes for Integrated Marketing Communication: Subjective Experiences as Dimensions of Value in Offerings. Journal of Academy of Business and Economics/International Academy of Business and Economics, 8(1), 11.

Lundstrom, W. J., Dixit, A. (2008). Is Trust "Trustworthy" in Customer Relationship Management?. Journal of Academy of Business and Economics/International Academy of Business and Economics, 8(2), 140-144.

Dixit, A., Whipple, T. W., Zinkhan, G., Gailey, E. (2008). A Taxonomy of Information Technology Enhanced Pricing Strategies. Journal of Business Research / Elsevier Science, 61(4), 275-283.

Dixit, A., Gundlach, G., Malhotra, N. K., Allvine, F. C. (2007). Aggressive and Predatory Pricing: Insights and Empirical Examination fo the Airline Industry. Journal of Public Policy and Marketing / American Marketing Association, 25(2), 172-187.

Dixit, A., Chintagunta, P. (2007). Learning and Exit of New Entrant Discount Airlines from City-pair Markets. Journal of Marketing, 71, 150-168.

Dixit, A., Ghosh, A. K. (2007). Price Dispersion for Frequently Purchased Consumer Packaged Goods:An Empirical Examination of the Cola Market. Journal of Academy of Business & Economics, 7(2), 50-59.

Amit K. Ghosh

Javalgi, R. G., Deligonul, S., Ghosh, A. K., Lambert, D. M., Cavusgil, S.Tamer (2010). Foreign market entry mode behavior as a gateway to further entries: The NAFTA experience. International Business Review/Elsevier Inc., 19(3), 209-222.

Ghosh, A. K., Javalgi, R. G., Whipple, T. W. (2008). Service Strategies for Higher Educational Institutions Based on Student Segmentation. Journal of Marketing for Higher Education / Hawthorn Press, 17(2), 238-255.

Dixit, A., Ghosh, A. K. (2007). Price Dispersion for Frequently Purchased Consumer Packaged Goods: An Empirical Examination of the Cola Market. Journal of Academy of Business & Economics, 7(2), 50-59.

Elad Granot

Granot, E., Greene, H., Brashear-Alejandro, T. G. (2010). Female Consumers: Decision Making in Brand Driven Retail. Journal of Business Research/Elsevier Science, 63(8), 801-808.

Granot, E., Brasher-Alejandro, T. G., Madhavaram, S. (2008). Applying Creativity in B2B Services: Lessons from a Qualitative Examination of Creative Business Managers. 2008 Society for Marketing Advances Conference.

Madhavaram, S., Granot, E., Badrinarayanan, V. (2008). Relationship Marketing Strategy and Resource-Advantage Theory: An Operant Resource Perspective. 15th CBIM Annual Academic Workshop

Madhavaram, S., Granot, E. (2008). Relationship Marketing Strategy: An Operant Resource Perspective. 2008 Society for Marketing Advances Conference.

Andrew Gross

Gross, A. C., Poor, J., Solymossy, E. (2010). The Contours of Management Consulting in the West. Marketing & Menedzsment, XLIII(4), 20-33.

Deneen, M. A., Gross, A. C., Mapes, J. L. (2010). Indoor Climate Control: The Global Demand for HVAC Equipment. Business Economics (Palgrave Macmillan for NABE), 45(2), 126-135.

Gross, A. C., Poor, J., Sipos, Z., Solymossy, E. (2009). The Multiple Mandates of National Park Systems. Place Branding & Public Diplomacy / Palgrave Mcmillan, 5(4), 276-290.

Gross, A. C., Solymossy, E. (2009). The Changing Contours of Management Consultancy in the West. Proceedings of the Research Symposium on Marketing and Entrepreneurship (sponsored by the University of Illinois at Chicago).

Gross, A. C., Deneen, M. A. (2009). World Mining Machinery. Business Economics / Palgrave Macmillan, 44(3), 169-176.

Gross, A. C., Poor, J. (2008). The Global Management Consulting Sector. Business Economics / Palgrave Macmillan, 43(4), 59-68.

Poor, J., Allen, Sr., D., Gross, A. C. (2008). Heritage: Practices and Roles of Human Resource Executives in Large Multinational Firms in Hungary, 1988-2005. Milan: 50 th Annual Meeting of the Academy of International Business.

Gross, A. C., Javalgi, R. G. (2008). Management Consulting Goes International: Exploring Historical and Regional Trends. Review of International Comparative Management/The Bucharest Academy of Economic Studies, 9(3), 129-146.

Gross, A. C. (2008). The Global Market for Buses, 2000-2010. Business Economics (NABE), 43(2), 68-75.

Gross, A. C. (2007). Small and Medium Size Enteprises- an Empirical Study of their Development (in Hungarian). Vezetestudomany (Hungary), 38(12), 35-42.

Gross, A. C. (2007). Human Resource Management in Central Europe. Romanian Statistical Review (pub. of Romania National Institute of statistics), 55(12), 47-69.

Gross, A. C. (2007). The Global Market for Agricultural Machinery and Equipment. Business Economics (official pub. of NABE), 42(4), 66-73.

Gross, A. C., Poor, J. (2007). Human Resource Management in Central Europe. Management Consultant International, na(209), 2-12.

Gross, A. C., Susbauer, J., Poor, J., Roberson, M., Farkas, F., Karoliny, M. (2007). Human Resource Management in Central Europe . IBEC / SFSU: International Business & Economy Conference, 6.

Rajshkhar (Raj) Javalgi

Javalgi, R. G., Deligonul, S., Ghosh, A. K., Lambert, D. M., Cavusgil, S.Tamer (2010). Foreign market entry mode behavior as a gateway to further entries: The NAFTA experience. International Business Review/Elsevier Inc., 19(3), 209-222.

Mikhailitchenko, A., Javalgi, R. G., Mikhailitchenko, G., Laroche, M. (2009). Cross-Cultural Advertising Communication: Visual Imagery, Brand Familiarity, and Brand Recall. Journal of Business Research, Elsevier Science, 62(10), 931-938.

Javalgi, R. G., Joseph, B., LaRosa, R. J. (2009). Cross-cultural Marketing Strategies for Delivering Knowledge-based Services in a Borderless World: The Case of Management Education. Journal of Services Marketing, Emerald Group Publishing Ltd, 23(6), 371-384.

Czinkota, M. R., Grossman, D. A., Javalgi, R. G., Nugent, N. (2009). Foreign Market Entry Mode of Service Firms: The Case of U.S. MBA Programs. Journal of World Business/ Elsevier Science, 44(3), 274-286.

Javalgi, R. G., Dixit, A., Scherer, R. F. (2009). Outsourcing to Emerging Markets: Theoretical Perspectives and Policy Implications. Journal of International Management/Elsevier Science, 15(2), 156-168.

Gross, A. C., Javalgi, R. G. (2008). Management Consulting Goes International: Exploring Historical and Regional Trends. Review of International Comparative Management/The Bucharest Academy of Economic Studies, 9(3), 129-146.

Ghosh, A. K., Javalgi, R. G., Whipple, T. W. (2008). Service Strategies for Higher Educational Institutions Based on Student Segmentation. Journal of Marketing for Higher Education / Hawthorn Press, 17(2), 238-255.

Owen, C. L., Javalgi, R. G., Scherer, R. F. (2007). Success strategies for expatriate women managers in China. Review of Business/ St. John's University, 27(3), 24-31.

Javalgi, R. G., Martin, C. L. (2007). Internationalization of services: identifying the building-blocks for future research. Journal of Services Marketing, Emerald Group Publishing Ltd., 21(6), 391-397.

Javalgi, R. G. (2007). International Marketing Research: A global project management perspective. Business Horizons, Elseveir Science, 50(2), 113-122.

Rama Jayanti

Singh, Jagdip and Rama K. Jayanti (2011), "Closing The Strategy-Tactics Gap:An Institutional Theory Analysis Of Pharmaceutical Marketing and its Value Chain Consequences," Peer Reviewed Book Chapter Forthcoming in Pharmaceutical Marketing Handbook. (downloaddownload PDF

Jayanti, Rama K.and Subbarao Jayanti (2011), "Effects of Airline Bankruptcies:An Event Study," Journal of Services Marketing. (downloaddownload PDF

Jayanti, Rama K. (2010), "A Netnographic Exploration: Listening to Online Consumer Conversations,"Journal of Advertising Research . (downloaddownload PDF

Jayanti, R. K., Singh, J. (2010). Pragmatic Learning Theory: Distributive Consumer Learning in Online Communities.Journal of Consumer Research, 36(6), 1058-1081. (download download PDF)

Jayanti, Rama K. and Thomas W. Whipple (2008, Winter). Like Me..Like Me Not: The Role of Physician Likeability in Service Evaluations. Journal of Marketing Theory and Practice, 16(1), 79-86. (download download PDF)

Sreedhar R Madhavaram

Granot, E., Brasher-Alejandro, T. G., Madhavaram, S. (2008). Applying Creativity in B2B Services: Lessons from a Qualitative Examination of Creative Business Managers. 2008 Society for Marketing Advances Conference.

Badrinarayanan, V., Madhavaram, S. Exploring Marketing Students' Perceptions of Pedagogical Innovations Using the Critical Incident Technique Approach. Journal for the Advancement of Marketing Education, 12, 32-42.

Madhavaram, S., Badrinarayanan, V., McDonald, R. E. (2008). Exploring Product Grafting as an Innovation Option. ISBM Academic Conference 2008.

Arnett, D. B., Madhavaram, S. Multinational Enterprise Competition: Grounding the Eclectic Paradigm of Foreign Production in Resource-Advantage Theory.

Madhavaram, S., Granot, E., Badrinarayanan, V. Relationship Marketing Strategy and Resource-Advantage Theory: An Operant Resource Perspective. 15th CBIM Annual Academic Workshop.

Madhavaram, S., Granot, E. (2008). Relationship Marketing Strategy: An Operant Resource Perspective. 2008 Society for Marketing Advances Conference.

Hunt, S. D., Madhavaram, S. Resource Advantage Theory and Managerial Action: Conceptual Frameworks Emanating from a Positive Theory of Competition. 15th CBIM Annual Academic Workshop.

Madhavaram, S., McDonald, R. E. Knowledge-based Sales Management Strategy and the Grafting Metaphor: Implications for Theory and Practice. Industrial Marketing Management.

Madhavaram, S., Appan, R. (2010). Developing Complex, Business-to-Business Products: Issues and Implications. Management Research News/ Emerald Group Publishing Limited, 33(7), 715-733.

Madhavaram, S., Appan, R. (2010). Potential Implications of Web-based Marketing Communications for Consumers' Implicit and Explicit Brand Attitudes: A Call for Research. Psychology and Marketing Wiley Interscience, 27(2), 186-202.

Laverie, D., Madhavaram, S., McDonald, R. E. (2008). Developing a Learning Orientation in the Classroom: The Role of Team-Based Active Learning. Marketing Education Review.

Appan, R., Madhavaram, S., Badrinarayanan, V., Ramachandran, I. (2008). Effect of Valanced Ad Format on Implicit Brand Attitudes: the Case of Pop-ups. NBES Conference.

Freyn, S., Madhavaram, S. (2008). Functional Food Products: Issues and Implications for Society and Firms. American Marketing Association, Winter Educators Conference.

Madhavaram, S., Hunt, S. D. (2008). The Service Dominant Logic and a Hierarchy of Operant Resources: Developing Masterful Operant Resources and Implications for Marketing Strategy. Journal of the Academy of Marketing Science/Springer Publishing, 36(1), 67-82.

Badrinarayanan, V., Madhavaram, S. (2008). Workplace Spirituality and the Selling Organization: A Conceptual Framework. Journal of Personal Selling & Sales Management, M.E. Sharpe Inc., 28(4), 421-434.

Edison, S., Hunt, S. D., Madhavaram, S. (2007). Inducing Salespeople to Sell Proprietary Products: Do Transaction Cost Factors Hinder? Do Relational Factors Help?. Marketing Management Journal.

Madhavaram, S., Badrinarayanan, V. (2007). Theoretical Foundations of Integrated Marketing Communication. Academy of Marketing Science Annual Meeting.

McDonald, R. E., Madhavaram, S. (2007). Marketing of Professional Project Services: An Exploratory Study of the Role of Operant Resources in the Context of Architectural Firms. Marketing Management Journal/ Same, 17(1), 95-111.

McDonald, R. E., Madhavaram, S. (2007). What Firms Learn Depends on What Firms Know: The Implications of Prior Knowledge for Market Orientation. Marketing Management Journal/ Same, 17(1), 178-190.

Ji E. Park

Journal Article (Published) Park, J. E., Jun, Y., Zhou, J. X. (2010). Consumer Innovativeness and Shopping Styles. Journal of Consumer Marketing/ Same, 27(5), 437-446.

Park, J. E., Yalcin, S. (2009). A Cultural Perspective on Web Site Localization . Proliferation of the Internet Economy: E-Commerce for Global Adoption, Resistance, and Cultural Evolution, 12.

Park, J. E. (2009). Hyundai Motor. The Encyclopedia of Business in Today's World / Sage Publications.

Park, J. E. (2009). Korea, South. The Encyclopedia of Business in Today's World / Sage Publications.

 

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