An M.B.A. degree (or the equivalent) is required, including a strong background in marketing theory, marketing practices, and marketing research. More specifically, a candidate should have completed the following courses (or their equivalents):

Preparatory Requirements

• MKT 501 Marketing Management (3 credits)
• MKT 601 Marketing Strategy (3 credits)
• MKT 602/702 Marketing Research (4 credits)

Three graduate-level electives:

• MKT 603/703 Buyer Behavior
• MKT 604/704 Strategic and Tactical Marketing
• MKT 607/707 Product Management

Courses

• MKT 800 Doctoral Seminar in Measurement & Scaling (3 credits)
• MKT 801 Doctoral Seminar in Marketing Theory (3 credits)
• MKT 802 Doctoral Seminar in Global Marketing (3 credits)
• MKT 803 Doctoral Seminar in Marketing Strategy (3 credits)
• MKT 804 Doctoral Seminar in Multivariate Techniques in Marketing (3 credits)
• MKT 805 Doctoral Seminar in Consumer Behavior (3 credits)
• MKT 891 Doctoral Research in Marketing (variable credit)
• MKT 895 Dissertation Research Seminar (3 credits)
• MKT 896 Current Problems in Marketing (1-4 credits)
• MKT 899 Dissertation (1-12 credits)

See the Graduate Catalog for details and course descriptions on the Doctoral program in Marketing.

For more information, contact the DBA Program Director, Dr. Raj Javalgi at r.javalgi@csuohio.edu or 216.687.4757.