An MBA degree (or the equivalent) is required, including a strong background in marketing theory, marketing practices, and marketing research. More specifically, a candidate should have completed the following courses (or their equivalents):

Preparatory Requirements

• MKT 501 Marketing Management (3 credits)
• MKT 601 Marketing Strategy (3 credits)
• MKT 531/702 Marketing Research (4 credits)

Four graduate-level electives:

• MKT 603/703 Buyer Behavior
• MKT 604/704 Strategic and Tactical Marketing
• MKT 607/707 Product Management
• OSM 733 Multivariate Statistical Methods

Courses

• MKT 800 Doctoral Seminar in Measurement & Scaling (3 credits)
• MKT 801 Doctoral Seminar in Marketing Theory (3 credits)
• MKT 802 Doctoral Seminar in Global Marketing (3 credits)
• MKT 803 Doctoral Seminar in Marketing Strategy (3 credits)
• MKT 804 Doctoral Seminar in Multivariate Techniques in Marketing (3 credits)
• MKT 805 Doctoral Seminar in Consumer Behavior (3 credits)
• MKT 891 Doctoral Research in Marketing (variable credit)
• MKT 895 Dissertation Research Seminar (3 credits)
• MKT 896 Current Problems in Marketing (1-4 credits)
• MKT 899 Dissertation (1-12 credits)

See the Graduate Catalog for details and course descriptions on the Doctoral program in Marketing.

Admission Information

Every three years students are admitted to the program in a cohort group. You will complete the DBA program with the same group of students with whom you begin. This approach, with an emphasis on collaboration, sustains motivation through peer support throughout the program.

The next class will be admitted to the program in Fall 2013. Application deadline is February 1, 2013.

For More Information

Contact Bess DeTardo Antol at e.antol@csuohio.edu or 216.687.3786.