The Graduate Certificate in Marketing Analytics is designed to assist students in developing careers as marketing analysts or planners. Students learn to use decision-support systems in marketing decision-making. The research and decision models introduced during the certificate program provide students with the planning tools they need and use in their jobs.

Students and Cleveland-area business people, including marketing research suppliers, consultants, planners, analysts, who desire a more focused, hands-on, and practical experience in marketing decision-making, will benefit from the program.

Students who complete the certificate program are able to:

• Collect appropriate data for planning purposes
• Use secondary data sources and marketing databases in planning
• Conduct sensitivity and scenario analyses to assess plan effectiveness
• Develop marketing plans and decision-support systems based on qualitative and quantitative analysis

Credits earned as part of the certificate program may apply toward a graduate degree if approved by the student’s graduate program director, and if they are in keeping with the policies of the College of Business Administration and the College of Graduate Studies.

Faculty

Faculty research interests reflect the analytical nature of the field. Recent work includes a number of articles in professional journals, presentations at professional meetings, and sustained contributions to professional associations.

Career Information

Few areas in marketing offer more career opportunities than marketing analysis and planning. These range from careers in marketing research, advertising, and promotion, to new product development, pricing administration, strategic planning, sales management, and professional careers in almost all marketing fields. The industry has a great need for well-prepared professionals with analytical planning skills.

Admission Requirements

MBA students who hold Regular admission status, and individuals who meet the admission requirements for the MBA program, may be admitted to the certificate program. Students who are admitted to the certificate program should have completed MKT 601 or an equivalent graduate-level marketing course.

Certificate Requirements

Required Courses:

MKT 531 Marketing Research (4 credits)
MKT 556 Customer Relationship Management (4 credits)
MKT 604 Strategic and Tactical Marketing (4 credits)
MKT 607 Product Management (4 credits)

See the College of Business Course Descriptions section of the Graduate Catalog for more details on the courses.

How to Apply

Applicants should adhere to the detailed application procedure and recommended application schedule as outlined on the Graduate College Web site.

You will be required to take the GMAT or GRE exam and submit results before being considered for admission. College of Business graduate applicants are not required to submit letters of recommendation.

For Further Information Contact:

Department of Marketing
College of Business Administration
1860 East 18th Street, Room 460
Cleveland, Ohio 44114-3610
Phone: (216) 687-4771
FAX: (216) 687-9354
E-mail: marketing@csuohio.edu