DBA in Marketing

An MBA degree (or the equivalent) is required, including a strong background in marketing theory, marketing practices, and marketing research. More specifically, a candidate should have completed the following courses (or their equivalents):

Preparatory Requirements

  • MKT 501 Marketing Management (3 credits)
  • MKT 601 Marketing Strategy (3 credits)
  • MKT 531/702 Marketing Research (3 credits)

Four graduate-level electives:

  • MKT 603/703 Buyer Behavior
  • MKT 604/704 Strategic and Tactical Marketing
  • MKT 607/707 Product Management
  • OSM 733 Multivariate Statistical Methods

Degree Requirements

The doctoral degree requires a minimum of sixty-four semester credit hours (forty-four hours of courses, twenty hours of doctoral research) with a minimum grade point average of 3.0. Participation in DBA classes limited only to those students admitted to the DBA program, ensuring the highest caliber peer group in the classroom.

DBA Core Courses

  • Multivariate Statistical Methods
  • Applied Multivariate Statistical Analysis
  • Business Research: Analysis and Applications
  • Seminar on Business Teaching Methods

Marketing Courses

  • MKT 800 Doctoral Seminar in Measurement & Scaling (3 credits)
  • MKT 801 Doctoral Seminar in Marketing Theory (3 credits)
  • MKT 802 Doctoral Seminar in Global Marketing (3 credits)
  • MKT 803 Doctoral Seminar in Marketing Strategy (3 credits)
  • MKT 804 Doctoral Seminar in Multivariate Techniques in Marketing (3 credits)
  • MKT 805 Doctoral Seminar in Consumer Behavior (3 credits)
  • MKT 891 Doctoral Research in Marketing (variable credit)
  • MKT 895 Dissertation Research Seminar (3 credits)
  • MKT 896 Current Problems in Marketing (1-4 credits)
  • MKT 899 Dissertation (1-12 credits)

See the Graduate Catalog for details and course descriptions on the Doctoral program in Marketing.

Admission Information

Every three years students are admitted to the program in a cohort group. You will complete the DBA program with the same group of students with whom you begin. This approach, with an emphasis on collaboration, sustains motivation through peer support throughout the program.

The next DBA cohort begins Fall 2017. The deadline to apply is February 17, 2017.
Applications will not be processed until Spring 2016.

For More Information

Contact the DBA program at or 216.687.4889 and ask for Jessica Spiker.