DBA in Marketing

An MBA degree (or the equivalent) is required, including a strong background in marketing theory, marketing practices, and marketing research. More specifically, a candidate should have completed the following courses (or their equivalents):

Preparatory Requirements

  • MKT 501 Marketing Management (3 credits)
  • MKT 601 Marketing Strategy (3 credits)
  • MKT 531/702 Marketing Research (3 credits)

Four graduate-level electives:

  • MKT 603/703 Buyer Behavior
  • MKT 604/704 Strategic and Tactical Marketing
  • MKT 607/707 Product Management
  • OSM 733 Multivariate Statistical Methods

DBA Core Courses

  • Multivariate Statistical Methods
  • Applied Multivariate Statistical Analysis
  • Business Research: Analysis and Applications
  • Seminar on Business Teaching Methods

Marketing DBA Courses

  • MKT 800 Doctoral Seminar in Measurement & Scaling (3 credits)
  • MKT 801 Doctoral Seminar in Marketing Theory (3 credits)
  • MKT 802 Doctoral Seminar in Global Marketing (3 credits)
  • MKT 803 Doctoral Seminar in Marketing Strategy (3 credits)
  • MKT 804 Doctoral Seminar in Multivariate Techniques in Marketing (3 credits)
  • MKT 805 Doctoral Seminar in Consumer Behavior (3 credits)
  • MKT 891 Doctoral Research in Marketing (variable credit)
  • MKT 895 Dissertation Research Seminar (3 credits)
  • MKT 896 Current Problems in Marketing (1-4 credits)
  • MKT 899 Dissertation (1-12 credits)

See the Graduate Catalog for details and course descriptions on the Doctoral program in Marketing.

Marketing Faculty Teaching in the DBA Program:

Faculty who teach in the DBA program include:

Choi, Jungsil
Dixit, Ashutosh
Ghosh, Amit
Gross, Andrew
Javalgi, Rajshekhar (Director/Associate Dean)
Madhavaram, Sreedhar
Park, Ji Eun
The next DBA cohort begins Fall 2018.
The deadline to apply is February 16, 2018.

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