Academics

DBA in Marketing

An MBA degree (or the equivalent) is required, including a strong background in marketing theory, marketing practices, and marketing research. More specifically, a candidate should have completed the following courses (or their equivalents):

Preparatory Requirements

  • MKT 501 Marketing Management (3 credits)
  • MKT 601 Marketing Strategy (3 credits)
  • MKT 531/702 Marketing Research (3 credits)

Four graduate-level electives:

  • MKT 603/703 Buyer Behavior
  • MKT 604/704 Strategic and Tactical Marketing
  • MKT 607/707 Product Management
  • OSM 733 Multivariate Statistical Methods

DBA Core Courses

  • Multivariate Statistical Methods
  • Applied Multivariate Statistical Analysis
  • Business Research: Analysis and Applications
  • Seminar on Business Teaching Methods

Marketing DBA Courses

  • MKT 800 Doctoral Seminar in Measurement & Scaling (3 credits)
  • MKT 801 Doctoral Seminar in Marketing Theory (3 credits)
  • MKT 802 Doctoral Seminar in Global Marketing (3 credits)
  • MKT 803 Doctoral Seminar in Marketing Strategy (3 credits)
  • MKT 804 Doctoral Seminar in Multivariate Techniques in Marketing (3 credits)
  • MKT 805 Doctoral Seminar in Consumer Behavior (3 credits)
  • MKT 891 Doctoral Research in Marketing (variable credit)
  • MKT 895 Dissertation Research Seminar (3 credits)
  • MKT 896 Current Problems in Marketing (1-4 credits)
  • MKT 899 Dissertation (1-12 credits)

See the Graduate Catalog for details and course descriptions on the Doctoral program in Marketing.

Marketing Faculty Teaching in the DBA Program:

Faculty who teach in the DBA program include:

NAME
Choi, Jungsil
Dixit, Ashutosh
Ghosh, Amit
Gross, Andrew
Javalgi, Rajshekhar (Director/Associate Dean)
Madhavaram, Sreedhar
Park, Ji Eun
The next DBA cohort begins Fall 2018.
The deadline to apply is February 16, 2018.

Apply Now for the DBA                 Contact Us for More Information about the DBA